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SECTOR GUIDE: DOLLS, JEWELLERY, CRAFTS & MORE RE:CREATION


It’s the toy craze of the year and Re:creation’s Fun Loom line looks to satisfy a child’s thirst for Loom bands. Re:creation’s Fun Loom, priced at £9.99, features a unique four-row loom that allows kids to create a range of diff erent detailed designs for rings, bracelets and bobbles. The Fun Loom silicone bands are specially designed so they won’t fade, snap or pull on skin. The product will receive marketing support throughout the autumn. Re:creation will also be pushing its LEGO Lights collection throughout autumn with some new introductions to the range. Depicting the fi ve core


characters from the LEGO Friends collection, the new range includes the fi ve diff erent Character Key Lights (£6.99) as mini- doll fi gures. Each keylight features a LEGO Friends character as a mini-fi gure


JUMBO GAMES


Launching this summer is Jumbo’s Peppa Pig Hide & Seek Game. The electronic fi gurine can be placed for children to listen for her voice, or they can use the picture cards for clues to fi nd her. The game also includes four gameplay modes that can be adapted to suit the age of the child. Elsewhere in Jumbo’s


Peppa Pig line is the Peppa Pig Bath Time Puzzle.


WOW TOYS


Wow’s line-up of toys for pre-schoolers continues to grow and now features new ranges starting from 12 months plus. Girls Day Out is a ten- piece set combining two vehicles, a trailer, a stable


and six people and animal fi gures. The Girl’s Adventure eight-piece set boasts a motorised racing car, a motorised plane with rotating propellers, a push along off -road buggy, a pet cat, cat basket and three removable girl fi gures. Elsewhere, Flora’s


Fairy Garden is a magical waterfall garden set designed to bring fairy tale stories to life. 020 7471 90980


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with poseable arms and a yellow light. Fans of LEGO Friends


range can also enjoy the Charm keylight (£6.99), Booklight (£9.99) and Bricklight (£9.99). Another new launch from


Re:creation is the Bright Light Pillow.


for ‘sleepovers, bedrooms, travelling, or for those who need some reassurance in the dark’. The pillow comes in two shapes, the colour changing White Starlight Square and softly pulsing Pink Beating Heart. The Bright Light Pillow (£19.99) will be


MATTEL


Mattel is celebrating Barbie’s power to ‘inspire and engage with girls of all ages’ with the launch of a new Barbie Style Doll collection this autumn. The Barbie Life in the


Dreamhouse toy line welcomes some new additions to the family and pet product range including the Barbie Malibu House. September 1st sees the


release of a new animated feature fi lm, Barbie and the Secret Door. Mattel is supporting the DVD and toy line with an extensive marketing programme.


This autumn will also The soft, cuddly cushion


gently illuminates to give tired children their very own light show. The fi rm believes the Bright Light Pillow is perfect


backed with a heavyweight TV campaign by the company and PR support throughout autumn and in the run-up to Christmas. 0118 973 6222


FAMOSA Jumbo’s new EVA giant


foam fl oor puzzles include Mickey Mouse Clubhouse and Doc McStuffi ns. Finally, the fi rm has a range of puzzles based on Sofi a the First and F


rozen. 01707 289289


Famosa’s Nenuco doll and play-set brand is welcoming new additions this autumn/ winter following the successful launch of its Sleep with Me Cradle sets earlier this year. Each Nenuco doll comes with unique accessories designed to enable young girls to have the closest experience to playing a ‘real mum’. The key line for


autumn/winter will be Nenuco Happy Hiccups, a baby doll boasting diff erent sounds and random hiccups. Children can give the


doll a gentle shock to make the hiccups disappear, or blow onto his face to close his eyes.


Nenuco Happy Hiccups (£34.99) will be supported with a strong 1,500 TVR TV campaign.


Famosa also has a range of Nenuco products falling under the £15 price range, including the Mummy Bag changing set, Coloured Nappies, Basic Clothing and a Nenuco Highchair. Elsewhere, Famosa has seen Pinypon, its range of cute mini dolls and play- sets, make a comeback. The dolls feature


removable hair, heads, bodies and accessories, as well as double sided faces. Pinypon launched the


fi rst of several play-sets in January with the Pinypon Campervan. The roof is a pedal boat with slide and the set also features a swimming pool with working shower, a fridge, kitchen accessories and a table with one deck chair. The Campervan is one of


two play-sets that are the focus for Q3 and Q4. The other is the


Pinypon Hotel (£34.99). A heavyweight TV campaign is planned, with 1,000 TVRs and tactical promotions will also be put in place to encourage collectability. 01623 237433


August 49


see two new Barbie hair- play and fashion products hit retail in the form of the Barbie Endless Curls and Barbie Sparkle Studio. Mattel is launching a


new Monster High title, F


reaky F usion, backed by


‘freaktacular’ new range of characters as well as a supporting toy line.


In the autumn, Mattel


and Ever After High will be celebrating Thronecoming. Finally, Mattel’s F


rozen


line sees the Frozen Ice Skating assortment of Princesses Anna and Elsa build on popular existing Disney Princess products. 01628 500 000


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