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While the ‘girls market’ as we know it may have been busted wide open in the past 18 months or so, there are still plenty of products out there to appeal to children’s softer sides. Billy Langsworthy fi nds out more


My Little Pony Equestria Girls are taking centre stage in Hasbro’s new range of Dolls that Rock.

With bending elbows and knees, children can pose the Equestria with their microphones or musical instruments, with each doll donning a diff erent stage style and instrument unique to them. Each doll sings her hit song when they are given a high fi ve and the group can take to their very own stage with the Mane Event Stage play-set.

When all the My Little

Pony Equestria fi gures are together on the Mane Event Stage, they form a band and


Over 20 years since Depesche launched its fi rst plush toy, Diddl the mouse, the fi rm is introducing a new family of

plush collectables and accessories in the form of Ylvi (pronounced Il-vee) and the Minimoomis. The fairy-themed range spans small cuddly creatures, creative books, stationery, bags and hair accessories and focuses on a magical fairy and her four companions, the Minimoomis. Each Minimoomi has

its own clear character and colour. Loola has pink wings; Pooby is green with a long rainbow tail, Mooli is lilac with tufty hair and Coccoo boasts a crystal blue colour.

The plush, each with sound, is complemented by smaller accessories such as bracelets, keyrings and pencils, plus Ylvi creative books, stationery and bags. “Many retailers will know Depesche from our leading

sing in unison to compete in their very own battle of the bands.

Spotlights hang above the

stage, while six doll stands line the stage fl oor.

The stage can also

be prepared for a ‘rock showdown’ with the included


Marbel distributes the Pink Poppy dress-up and accessory brand which boasts a range of diff erent dress-up costumes aimed at three to nine year olds. All the range is designed to be ‘fun and girlie’ with pale pink and other soft colours and themes spanning princesses, butterfl ies and fairies. With each costume,

there are corresponding accessories such as wands, wings, tiaras, bunny ears and luxury hand bags. Away from the dress-

TOPModel range, but in fact the company produced its fi rst plush toy over 22 years ago with Diddl the mouse – so it has a

very strong pedigree in the sector,” says David Kelly, UK sales manager at the company. 01832 273156

up, Pink Poppy has a line of hair accessories and jewellery pieces including diamantes and little gems, all at aff ordable price points. Marbel also distributes Arklu’s Lottie doll range, made up of dolls designed to enjoy childlike activities such as horse riding, looking after their pets and karate. The ethos behind the range is that girls should enjoy their childhood, and

August 47

the dolls don’t wear make- up to champion the idea that kids shouldn’t grow up too quickly. New to the Lottie

dolls range this year are the Kawaii Karate doll, Pandora Box doll, Butterfl y Protector doll, Lighthouse Keeper doll, Pirate Queen doll and Robot Girl doll. 0845 6000 286

Pinkie Pie doll, standing along with the rest of the band. 020 8569 1234

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