This page contains a Flash digital edition of a book.
APPOINTMENTS Industry moves

This month, Carte Blanche appoints a new head of UK licensing, Tomy undergoes a triple hiring and Andrew Welch joins this issue’s Team of the Month, Creative Toys


Who’s in the team? The Creative Toys team is Mark Stinchcombe as head of toys, Hugh Evans and Colin Cupid are general managers of the toy division, Conor Pullen is development co-ordinator, Andrew Welch is head of marketing, Dominic Hanley is marketing executive and features editor. Then we have Glenn

Barnard as trading director, Justin Taylor is UK and export senior sales executive and Lee Murfet is key accounts manager UK and overseas.

What have been your biggest successes in the last year? Our biggest success was getting SoccerStarz World

Carte Blanche  After two years with Hasbro, SARAH QUIGLEY has returned to the firm as its new head of UK licensing. In her new role,

Quigley’s remit is to further develop the long-term licensing strategies for the company’s Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands. Having spent the

past two years at Hasbro as senior category manager,


collectables and figurine manufacturer has appointed

JEREMY ROBINSON as its new UK country manager Robinson takes over from

GARY WILMOT and has previously held senior sales positions at Tomy and Bluw. This latest appointment

Cup edition to market on time. If there had been any delays, England would have been out of the World Cup before we got our product on shelf. But we hit deadline and as

a result saw a strong sales uplift for SoccerStarz with our national team figure releases, supported by increased retail listings. Luckily we had licences

for Germany, Brazil, France and several others. With the euphoria surrounding the World Cup tournament, we also saw a sales uplift in our club kit figures, which was great to see.

What are you guys working on at the moment? We are busy working on our


new autumn/winter range of SoccerStarz figures. As well as new player signings and transfers, we’re building on our European Club team line-up. We will be raising further

brand awareness through a new look website and a strong marketing strategy for this coming season.

What’s the toughest part of the job?

Not enough hours in the day. Especially with club transfers and players adopting a new haircut, sometimes there needs to be a change during the last stages of product development. We are a small hard-

working, dedicated team that are determined to make SoccerStarz a true success.

sales director at Tomy as part of a management restructure. Gray

Quigley will work to grow Carte Blanche’s ranking in the licensing arena, while also focusing on the growth of the firm’s presence in new categories.

follows Schleich’s recent acquisition by private investment company Ardian and the new management has set ‘ambitious goals for international sales growth.’ SÖREN HIJORTH, VP sales at Schleich, has welcomed Robinson to the team.

TOMY  JOANNE GRAY has stepped into the role of UK

(pictured) will take on the role alongside her existing responsibilities as EMEA marketing director. The pre-school specialist has also strengthened its staff count with the appointment of three new recruits. Joining the team is LIBBY WYBROW as senior brand manager in the mother, infant and toddler team. She will be responsible

for all marketing and communications for the firm’s nursery lines. LAUREN BYRNE has arrived from Hasbro to head up brand management for boys toys and train play while PAIGE WILLIS will now work alongside the new recruits as marketing assistant. Willis will provide support across the whole boys’ toys portfolio.

What’s the best part of the job?

Seeing SoccerStarz grow in popularity with all ages across the corners of the world. We have seen great celebrity endorsements. It was great to see Felipe Massa use his lucky Neymar SoccerStarz figure to get his first pole position of this F1 season. We have also had

Brazilian and Chelsea player Willian, complete an

TRENDS UK  The science and creative kits

specialist has welcomed LINDSAY HARDY as its new marketing director. Hardy joins the company from GP Flair where she held the position of marketing services director. She will be responsible for all aspects of the marketing strategy and range planning, including above and below the line activities such as TV advertising, PR and exhibitions. Trends UK’s commercial

director, GRAHAM SPARK has welcomed Hardy to her new role, while SIMON HEDGE, MD of GP Flair has thanked her for her many years of loyal support with the firm.

CREATIVE TOYS  The collectables company and

interview about SoccerStarz. There are some exciting future plans for SoccerStarz, so stay tuned.

Who is the team joker? We all take it in turns really. Out in front for pranks at the moment though is probably Hugh.

Who makes the best cuppa? It’s between Lee and Conor. Not only do they make a good cuppa, they make sure that cuppas are regular.

team behind SoccerStarz has bolstered its marketing team with the appointment of ANDREW WELCH (pictured). The former VTech and Bandai man boasts over ten years experience in the toy industry, having most recently looked after VTech’s InnoTab, Kidizoom and pre-school brands. Prior to this, Welch was senior brand manager at Bandai, where he looked after the marketing activity for P

o er R w ang ers and Ben 10.

BANDAI  TESS PARSONS has been appointed as the firm’s new

product manager for Power Rangers. Joining from Mattel, Parsons boasts experience on boys brand management teams on lines including Hot Wheels, Disney Cars and Scrabble.

12 August

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68