APPOINTMENTS Industry moves
This month, Carte Blanche appoints a new head of UK licensing, Tomy undergoes a triple hiring and Andrew Welch joins this issue’s Team of the Month, Creative Toys
TEAM OF THE MONTH
Who’s in the team? The Creative Toys team is Mark Stinchcombe as head of toys, Hugh Evans and Colin Cupid are general managers of the toy division, Conor Pullen is development co-ordinator, Andrew Welch is head of marketing, Dominic Hanley is marketing executive and features editor. Then we have Glenn
Barnard as trading director, Justin Taylor is UK and export senior sales executive and Lee Murfet is key accounts manager UK and overseas.
What have been your biggest successes in the last year? Our biggest success was getting SoccerStarz World
Carte Blanche After two years with Hasbro, SARAH QUIGLEY has returned to the firm as its new head of UK licensing. In her new role,
Quigley’s remit is to further develop the long-term licensing strategies for the company’s Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands. Having spent the
past two years at Hasbro as senior category manager,
collectables and figurine manufacturer has appointed
JEREMY ROBINSON as its new UK country manager Robinson takes over from
GARY WILMOT and has previously held senior sales positions at Tomy and Bluw. This latest appointment
Cup edition to market on time. If there had been any delays, England would have been out of the World Cup before we got our product on shelf. But we hit deadline and as
a result saw a strong sales uplift for SoccerStarz with our national team figure releases, supported by increased retail listings. Luckily we had licences
for Germany, Brazil, France and several others. With the euphoria surrounding the World Cup tournament, we also saw a sales uplift in our club kit figures, which was great to see.
What are you guys working on at the moment? We are busy working on our
new autumn/winter range of SoccerStarz figures. As well as new player signings and transfers, we’re building on our European Club team line-up. We will be raising further
brand awareness through a new look website and a strong marketing strategy for this coming season.
What’s the toughest part of the job?
Not enough hours in the day. Especially with club transfers and players adopting a new haircut, sometimes there needs to be a change during the last stages of product development. We are a small hard-
working, dedicated team that are determined to make SoccerStarz a true success.
sales director at Tomy as part of a management restructure. Gray
Quigley will work to grow Carte Blanche’s ranking in the licensing arena, while also focusing on the growth of the firm’s presence in new categories.
follows Schleich’s recent acquisition by private investment company Ardian and the new management has set ‘ambitious goals for international sales growth.’ SÖREN HIJORTH, VP sales at Schleich, has welcomed Robinson to the team.
TOMY JOANNE GRAY has stepped into the role of UK
(pictured) will take on the role alongside her existing responsibilities as EMEA marketing director. The pre-school specialist has also strengthened its staff count with the appointment of three new recruits. Joining the team is LIBBY WYBROW as senior brand manager in the mother, infant and toddler team. She will be responsible
for all marketing and communications for the firm’s nursery lines. LAUREN BYRNE has arrived from Hasbro to head up brand management for boys toys and train play while PAIGE WILLIS will now work alongside the new recruits as marketing assistant. Willis will provide support across the whole boys’ toys portfolio.
What’s the best part of the job?
Seeing SoccerStarz grow in popularity with all ages across the corners of the world. We have seen great celebrity endorsements. It was great to see Felipe Massa use his lucky Neymar SoccerStarz figure to get his first pole position of this F1 season. We have also had
Brazilian and Chelsea player Willian, complete an
TRENDS UK The science and creative kits
specialist has welcomed LINDSAY HARDY as its new marketing director. Hardy joins the company from GP Flair where she held the position of marketing services director. She will be responsible for all aspects of the marketing strategy and range planning, including above and below the line activities such as TV advertising, PR and exhibitions. Trends UK’s commercial
director, GRAHAM SPARK has welcomed Hardy to her new role, while SIMON HEDGE, MD of GP Flair has thanked her for her many years of loyal support with the firm.
CREATIVE TOYS The collectables company and
interview about SoccerStarz. There are some exciting future plans for SoccerStarz, so stay tuned.
Who is the team joker? We all take it in turns really. Out in front for pranks at the moment though is probably Hugh.
Who makes the best cuppa? It’s between Lee and Conor. Not only do they make a good cuppa, they make sure that cuppas are regular.
team behind SoccerStarz has bolstered its marketing team with the appointment of ANDREW WELCH (pictured). The former VTech and Bandai man boasts over ten years experience in the toy industry, having most recently looked after VTech’s InnoTab, Kidizoom and pre-school brands. Prior to this, Welch was senior brand manager at Bandai, where he looked after the marketing activity for P
o er R w ang ers and Ben 10.
BANDAI TESS PARSONS has been appointed as the firm’s new
product manager for Power Rangers. Joining from Mattel, Parsons boasts experience on boys brand management teams on lines including Hot Wheels, Disney Cars and Scrabble.
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