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SECTOR GUIDE: PLUSH The Fur Tops


The trusty plush sector continues to be a popular choice in key categories, in particular in pre-school. Several may now boast interactive elements, but there is no doubt still a place for traditional soft toys, too. Samantha Loveday takes a look at the latest super furries


GOLDEN BEAR


Golden Bear is expanding its Henry Hugglemonster range this autumn with the addition of Henry Roar Back. The super soft Henry plush will copy every word said; simply squeeze his hand to start the Roar Back feature, then little ones can listen to Henry repeat what they say in his voice. Meanwhile, the CBeebies Bugbies range is based on the little yellow bugs from the channel.


The soft plush line includes Chatty Bugbies (with eight diff erent styles to collect), plus the Fun Sounds Party Squidge, Arty Flippity and the Sweet Dreams with Squidge, an interactive plush that softly glows while playing the bedtime tune as featured on the channel. Prices range from £3.99 to £19.99. Sooty, Sweep and Soo Hand Puppets are also available so that children can recreate their very own Sooty shows. Finally, Golden Bear has introduced new plush to


CARTE BLANCHE GROUP


Carte Blanche Group partnered with Mind Candy earlier this year, with The Moshlings Collection launching in the spring. The new range arrived with 12 monsterifi c characters and will welcome a further eight new characters before the end of the year. Meanwhile, Carte Blanche has designed and developed over 100 My Blue Nose Friends, each with their own unique personality and instantly recognisable blue nose and patches. 16 new characters will be hitting the shelves throughout 2014 so super fans can add to their collections.


Both The Moshlings


Collection and My Blue Nose Friends lines boast pocket


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money price points and have a huge following of collectors. The Moshlings range in particular is very collectable as the characters include digital codes that allow fans to unlock often rare and new characters at moshimonsters.com. Carte Blanche off ers


great POS solutions to indie retailers for all of its plush ranges – an element which has helped in the success of The Moshlings Collection.


The Moshling


Tree FSDU has been nominated for a POPAI


August 57


(Point of Purchase Advertising International) award, with judges recognising not


only the unit’s design and minimal footprint but also its strength of in-store


presence and shopability in a crowded environment. 01243 792600


its pre-existing licences such as In the Night Garden Glowing Bedtime Makka Pakka, which plays soft lullaby music while his tummy gently glows diff erent colours. The Read Along with


Woolly is another new addition – the storybook has symbols that are also printed on Woolly’s feet and


children can press these to hear the corresponding sound or phrase. In the Something Special line, the Mr Tumble Head, Shoulders, Knees and Toes toy helps children learn through the popular game. 01952 608308


HASBRO


Hasbro has added to the popular Furreal range with the Get Up and GoGo My Walkin’ Pup. Children can take her for


a walk on the leash, pet her head and she’ll sit for them. Talk to her and the


toy will bark back with ‘ruff s’ and other puppy sounds. Her tail wags and her head also tilts to help show off her personality. Children can


also download the Furreal Friends app to discover more ways to play. 020 8569 1234


SPIN MASTER The popularity of Minecr aft


continues to sweep the country and Spin Master is growing its range with new characters and sizes of plush. The Medium Plush


is available in Zombie, Enderman, Creeper or Skeleton; all come in a


gift box. Meanwhile, the new Large Plush Spider and Ghast accompany the already popular Creeper Plush with sound. The range is manufactured from premium plush and features detailed embroidery. 01628 535000


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