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Frozen dresses to light up Christmas for Rubie’s


DC Comics, Marvel, How To Train Your Dragon 2 and Adventure Time lines all looking to make Q4 one to remember for the dress-up fi rm


By Billy Langsworthy


RUBIE’S IS predicting its new light-up F


Disney’s F rozen


dresses will be one of its biggest hits this Christmas. The dresses, inspired by rozen, feature


light-up Elsa and Anna costumes which also play musical sound clips from the movie. Alongside


the new F


rozen lines, Rubie’s is also


confi dent that its Halloween ranges and licensed additions to its Marvel and DC Comics line- ups will make for a great Christmas period for the dress-up fi rm.


“Based on the runaway success of Disney’s F


rozen we see the light-up musical dresses being a big success in the run-up to Christmas, but in the shorter term, our fab new Halloween ranges like the


Frankie Family we hope are going to be a popular group dress-up line for the festivities,” Struan Robertson, trade marketing and digital manager at Rubie’s Masquerade told T


“Film properties are oyNews.


“New Marvel and DC licensed ranges will add to our already highly popular lines, while our brand new licensed range for Adventure Time we hope will draw on the cartoon’s cult-like following it currently enjoys and will be a bit of fun for kids of all ages. “The Rubie’s Frankie


Family range we think will be a great line of costumes for all the family this Halloween, but of course we had to add to our ever-popular ranges of witches, zombies, vampires and ghouls with yet more generic costumes to cater for all spooky tastes during the most important time of the year for the dress-up market.” Elsewhere, the fi rm


believes some of its new lines will be boosted by the release of fi lms including How T Dragon 2 and T Mutant Ninja T


o T rain Y


eenage urtles.


our


ransformers: Age of Extinction, but we hope that the great new How T Y


o T rain


our Dragon 2 range will be a hit with a superb Toothless costume; Hiccup for boys and Astrid for girls, all coming in September which we believe will do well based on the great reception the movie is getting,” added Robertson. “There’s also the new T Ninja T


eenage Mutant urtles movie due in


October so we’ve included a line of rather splendid adult Turtles Second Skins in the new catalogue.” With a new series of Doctor Who debuting later this month, Rubie’s range of costumes based on the iconic show is welcoming a line of classic villains outfi ts. “Our expectations are high for the whole new


always a big draw as we’ve seen with the Marvel movies, F T


rozen and


Opinion Media


Doctor Who range with the new series starting in August. “Not only have we got costumes for various Doctors, but we’ve now added the legendary Cybermen to the range, and yes, some brilliant new Dalek costumes for both adults and kids which have got to be a must for any Doctor Who fan.” Rubie’s: 08453 070707


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