This page contains a Flash digital edition of a book.
NEWS


Minecraft “almost as successful” as One Direction for GB Eye


Firm sees no sign of popularity of brand slowing down by Billy Langsworthy


GB EYE’S line of Minecraft products is proving just as popular as its One Direction range.


The firm has a line of


Minecraft posters and merchandise including badges, stickers and sticker packs. “Our Minecraft range has been almost as successful as our One Direction range,” Nicola Hallam, product and marketing manager at GB Eye, told T


oyNews. “Also known as social


LEGO, Minecraft owes its success to the ability it offers players to create absolutely anything online and to communicate and collaborate with others while doing so. “Kids aren’t encouraged


to play outside as much as they once were so Minecraft is something of a substitute – instead of digging in the dirt in the local fields they can do so virtually and be masters of their own universes, controlling it and creating whatever they can imagine.” While the brand has been a hit for the firm this


Heidi, targeted at girls


aged four to six years old, is being revived with a refreshed CGI series set to land on screens in early 2015.


The series has been sold to over 100 countries to date and a range of toys are in development with a master toy deal soon to be announced. Elsewhere, K3, based on the popular band, has proven to be a ‘phenomenal success’ throughout Benelux, while


plan can ensure that their message reaches all areas of a girl’s life; whether that’s on television, in the supermarket or in their homes,” said


international licensing director at Studio 100, Marie-Laure Marchand. “Through far-reaching


broadcast and licensing initiatives, Studio 100 will be hoping to replicate the success of competitors such as these for K3 Animation and Heidi.” Studio 100:


+32 (0) 3 877 60 35


JHS is pitch perfect with new Turtles instrument line New collection of TMNT inspired ukuleles and guitars launch to engage young musicians


By Robert Hutchins


THE TEENAGE Mutant Ninja Turtles are turning musical, thanks to a new collection of real licensed instruments featuring the acrobatic foursome. From John Hornby


Skewes and Co, the new range includes two different ukulele designs and a three-quarter sized guitar outfit. Retailing at £29.99, each ukulele carries nylon strings and geared machine


www.toynews-online.biz


heads, specially designed for accurate tuning. Each ukulele is finished with a purple back and sides and Turtles graphics.


“Both these ukuleles


are attractively packaged and come complete with a nylon carry bag, pitch pipe and plectrum,” said Ben Robinson, John Hornby Skewes’ house accounts manager for UK and Eire. “It’s everything you need to start playing.” Meanwhile, the three- quarter sized acoustic


guitar is “perfect for the budding young player.” Nylon strung for ease


of playing, the guitar outfit includes a carry bag, strap, pitch pipes, plectrum and a spare set of strings. The Teenage Mutant


Ninja Turtles guitar retails at £59.99. Inspired by Nickelodeon’s popular animated series, each instrument features Leonardo, Donatello, Raphael and Michelangelo. John Hornby Skewes: 0113 2865 381


August 25


year, GB Eye sees no sign of Minecraft’s popularity slowing down. Hallam added: “Minecraft


is a future classic that people will play for years, so there will always be a certain level of demand.


“Amazingly there are still some buyers out there that do not know what it is and the current craze will be extended by those people when they finally start ordering product.” GB Eye: 0114 2767454


Girls’ market a major focus for Studio 100


Firm to compete in the market with Maya the Bee, Heidi and K3


by Billy Langsworthy


STUDIO 100 believes it can compete with the likes of Winx Club and Hello Kitty in the girls’ market with brands including Maya the Bee, Heidi and K3.


a new 2D animation series is currently in production. “We find the girls


market an extremely competitive area with the likes of Winx Club and Hello Kitty demonstrating how positive brand values and an extensive business


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68