Interactive ODOBO
Games building 101 with HTML5
Just as iTunes and NetFlix have shaped the music and movie industries’ future business model in relation to the Internet, Odobo and its development partners are creating a new online environment for the development of HTML5 games
The distribution deal with
bet365 has been the perfect start and with two platform
integrations scheduling towards the end of summer, Odobo is realising its goals to integrate with operators through proxy platforms.
Odobo is a HTML5 game development platform and marketplace for the regulated real money gambling industry. In simple terms, Odobo provides its HTML platform to game developers of all shapes and sizes to quickly and cost-effectively launch new and existing games via HTML5, and also provides a marketplace for those games, which is akin to both iTunes and Android's own marketplace. Since breaking cover in December 2012, over the last 12 months Odobo has gone live with one of the world’s largest online gambling groups, bet365, starting with two games and expanding to the current 12 game portfolio. Odobo presently has 24 developers utilising its Game Development Kit (GDK) working upon the 68 games that comprise the current Odobo content pipeline, with a further 100 developer applications being processed.
"There's been tremendous uptake," describes Odobo CEO Ashley Lang of the company's integration into the established gaming hierarchy. "It's evident not just from the interest in our GDK and marketplace, but in the par- ticipation we've experienced across the sector. The dis- tribution deal with bet365 has been the perfect start and with multiple platform integrations scheduling towards the end of summer, Odobo is realising its goals to inte- grate with operators through proxy platforms. Our work with GTECH has enabled our platform to be utilised by GTECH's licensing group, which has really accelerated our programme."
Ashley Lang, CEO, Odobo
Odobo has a broad spectrum of developers attached to its programme, from existing suppliers to the industry, both land-based and online. Most are flash content developers, engaged to develop mobile content and dis- tribute HTML5 games to the industry; others include social game developers looking to make the switch to cash money play; and then there are small studios that have set-up indie portfolio game content development, but not gained distribution on their own. Each is looking to Odobo to fill a technology gap that's currently missing from their arsenal.
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Baccpo is a perfect example of an Odobo HTML5 game. Published by Apple Jack Gaming, Baccpo originated in Australia as a table game variant at the Crown Casino in Melbourne, having combined the rules of baccarat with the game mechanics of black jack. The game was licensed to TCSJohnHuxley for international land- based markets, while Apple Jack continued with its two-man team for online development of the game to be delivered through Odobo. The launch of Baccpo on the Odobo platform is Apple Jack's first game for real money online gaming, whereby Odobo has enabled the games inventors to take their game to market them- selves, rather than license to a third-party developer.
Trimark is another Odobo developer with an interesting tale to tell. Having created a niche high quality scratch- ticket game in which players scratch to win from 12 tickets on offer, the game is currently live with bet365 and is performing beyond all expectations. "What's interesting about Trimark," explains Mr. Lang, "is that Trimark has had no contact with bet365 throughout the process. Trimark created the game, developed it using our GDK, published with bet365 and receives royalty revenue streams without ever having engaged with bet365 directly." It's a model that anyone having pub- lished to the App Store or Android Marketplace will be familiar. Odobo enables the same degree of autonomy from the distribution chain, allowing games developers to remain games developers. Odobo provides the framework to create high quality casino games through existing integrations with operators.
"Operators are unlikely to validate and provide platform integration to support small teams with singular games," outlines Mr. Lang. "For an operator such as bet365, integrating a scratch card game was not at the top of their list. However, having integrated with our platform, bet365 could try this game and offer it to their customers very simply. The fact that it's performed bet- ter than anyone's expectations reinforces the idea that there are great games and great developers out there, they just need the right marketplace."
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