Interactive ODOBO developer Trimark
Company founder, David Dent, has extensive experience in marketing and game devel- opment for social/casual gaming and real money gaming. Previously Trimark has pro- duced games for third parties where Trimark acted as a contract developer but was not in control of the end-to-end concept development or game production.
In recent years, Trimark experimented with producing games for the Facebook plat- form and, although achieving hundreds of thousands of players, the unit metrics just
David Dent, Founder and CEO Trimark Gaming
didn't compare to what David knew were possible in real money gambling.
Trimark embarked upon development of their own platform technology to enable the company to build and distribute games to gaming operators but the investment in time and capital is significant, so when David heard about the opportunity made possible through Odobo he jumped to be amongst the first developers in the program.
Loteria is one of the most popular games in Mexico and Spain - a version of bingo that is played with cards that are each illustrated with colourful characters and symbols. Although tens of millions of people will have grown up playing the game, you don't have to have that background to immediately understand and appreciate the game. The game has been very popular for us on Facebook and we are now applying the learnings from there to bring the game to the Odobo platform. We have a few other surprising concepts in the pipeline so watch this space.
working with Odobo
In discussing the decision to build and distribute via Odobo David stated: "Having gathered a wealth of experience in what makes a great game appealing, I was keen to focus our attention on games production. Trimark is a passion. We’re fully management owned and when the company is your own, seeking the right partners for success is no small decision. The Odobo model made immediate sense and has provided the platform we needed to get all 10 of our new games live with one of the leading industry operators.”
"We are excited about our relationship with Odobo. Odobo got us live with one of the largest gaming operators in the industry - mission accomplished! Having a strong partner makes all the difference as it allows us to focus our efforts and resources on making popular games. Odobo have exceeded our expectations and over-delivered on everything they have promised. Working with Odobo has provided a business opportunity for Trimark that was previously unavailable. We are now focused on building upon this foundation."
Partnering with Odobo made sense because their model provides operators with access to multiple developers via a single integration. Both sides benefit by not having to spend time and resources on many ongoing integrations. Costs are reduced and our games are getting in front of the right people.
Hero game LOTERIA
The Lotería board game originated in Italy in the 1400s and was brought to New Spain (Mexico) in 1769 where, for a time, it was played almost exclusively by the colonial upper classes. During the Mexican War of Independence (1810 - 1821), it became a common pastime.
comments from Ashley Lang
“The biggest challenges for game developers producing innovative new games content for the players of the leading regulated gambling operators has not been the game development itself. The biggests challenges have been around the cost of platform technologies required to distribute games and the many areas of friction related to getting your game to market. Trimark is a great example of a studio that has been on the front lines of this challenge and are aware of how expensive and time consuming it can be to bring some games to market. Odobo presented an alterna- tive strategy to build upon our GDK framework and platform services. The advantage is that they then have their content made available to operators via our marketplace. This allowed Trimark to focus on game development.
This partnership has been positive from the outset with the first 12 games released by Trimark being available for play with one of the largest operators within weeks of completion. Dave and his team at Trimark have an impressive eye for the most subtle detail, which helps to make Trimark games fast and fun to play without compromising on quality. They are bringing exciting new ideas to market in their next group of games and we are very excited to be able to include Trimark in our Marketplace content portfolio.”
origin Gibraltar
Trimark is a Gibraltar-based company but made up of developers located around the globe.
We also have multiple concepts in the pipeline that we’ll be working on shortly including bringing our popular Facebook game "Loteria" to real money play.
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