Preview G2E ASIA 2014 CULTIVATING AN ASIAN AUDIENCE
Each year at the G2E Asia show, IGT increases the region-specific nature of its player-centric Asian games portfolio
IGT is once again demonstrating their strength in Asia by forging ahead with a unique vision for the gaming market, which will be showcased at G2E Asia this year. The Company is taking great strides in the region, having proactively evaluated and gauged player prefer- ences; and now IGT arrives on the trade show scene armed with the information and immense potential to cultivate the interest of the slot players in the region.
It makes sense for IGT, a company with a long-history of creating games, while also changing the face of gaming, to be involved in the rel- ative infancy of slot gaming in Asia. As immense growth is expected in the region, including the growth of slot play, IGT directs its creativity toward slot games that appeal to
regional players. Great care is taken when for- mulating game themes and math models. Based on extensive market research IGT has taken a comprehensive approach, from the visuals to the auditory, to develop all aspects of the game with the Asian player in mind.
At G2E Asia, you will see the fruits of IGT’s labors, with a consciously-crafted and market-attuned line-up of best-in- class slot machines.
IGT welcomes all G2E Asia attendees to come by its booth and see this year’s games, including:
Azure Dragon Video Slots - bringing multi-progressive and bonus wheel action, this azure-blue themed slot engages players with 3D imagery and high-volatility game play.
Dragon Dance - taking players on a fes- tive journey filled with mystique, this high-volatility slot game engages players to tantalise the dragon with pearls as the
video reels spin, encouraging the chance to try for lucky free games during the bonus.
Extra Chance Jetsetter - features three games; Jetsetter Paris, Jetsetter London and Jetsetter Sydney for world-class fun and excitement as players take chances for big wins on this player- favourite, medium-volatility trio which has been refreshed for the Asian market.
San Xing Bao Xi Lucky Dragon - following the successful launch of last year’s Money Frog theme, this medium-volatility game features a fire dragon in the base game who reveals random expanded substitutes to increase the number of awards.
Yin Yang - a high-volatility slot theme that includes new math models for this year, Yin Yang features an auto-rolling bonus game that fea- tures a credit multiplier bar. Yin symbols move the indicator bar up, while Yang symbol move the indicator down. The further the indicator is from the center, the higher the bonus multiplier will be.
For other imaginative games from “out of the blue”, visit the IGT Booth 908 at G2E Asia, or go to
www.igt.com.
CPI SHOWS DIVERSITY OF PRODUCTS IN MACAU
Crane Payment Innovations takes the opportunity at G2E Asia to showcase its formidable cash management tools
Crane Payment Innovations (CPI), will be exhibiting at G2E Asia with its most comprehensive portfolio of cash management solutions. The CPI stand 849 will underline the convenience OEMs and operators now have in obtaining complete solutions from a single vendor. The combination of MEI’s SC Advance, EASITRAX Soft Count and PPM Advance will be on display, along with the CashCode SM BackLoad bill acceptor and a range of Money Controls coin hoppers.
“G2E Asia provides the ideal stage from which to demonstrate how the robust CPI portfolio can serve such a diverse marketplace while still raising the bar for value and performance expectations on an individual basis,” says Graeme Lewis, CPI vice president Asia Pacific. “Accordingly, we’ve chosen to highlight the products we know will make the greatest impact on operator profitability and player satisfaction in this region.”
The MEI SC Advance bill acceptor is part of a platform that has achieved a field base of nearly one million units across the worldwide Gaming industry. Equally impressive, nearly 150,000 of those units are coupled with EASITRAX Soft Count, the integrated software/hardware cash management solution that generates operational efficiencies from the slot floor to the back room. Operators typically receive a return on investment within one year – or faster with the value-added EASITRAX Web feature that enables customised report creation and secure access to that data from anywhere in the world.
The new PPM Advance from MEI provides operators with even more control over their games. This next generation of support tools simplifies software management and performance monitoring. It allows technicians to perform quick and easy in-field updates, and an optional upgrade to Bluetooth connectivity allows operators to download software remotely and add EASITRAX Soft Count asset numbers through an Android phone and tablet app.
“Of the six CPI sub-brands, MEI has achieved the largest ship share across Asia, with major wins across Singapore, the Philippines and Macau,” explains Lewis. “The CashCode and Money Controls brands also continue to gain momentum in premier gaming jurisdictions.”
The CashCode SM BackLoad bill acceptor has the fastest bill-to-stack speed in the world at 1.7 seconds and has an installed base of roughly 1.5 million units across 120 countries. It is designed to support door-mounted applications with small footprints such as bingo, roulette and tabletop sports betting terminals. The Up-stacking, Down-stacking and Horizontal models will all be on display at G2E Asia.
Among the Money Controls hoppers being shown are the Universal and Cyclone models. The Universal Hopper is CPI’s best-selling coin hopper, with millions installed worldwide. Among other attributes that make it so popular is its large capacity, superior resistance to fraud and exceptional jam prevention through its motor’s auto-reverse function.
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