Preview G2E ASIA 2014 GLOWING PERFORMANCE IN ASIA
G3 interviews Aruze’s Gaming Macau’s Assistant General Manager, Albert Yu, about the new games launching at G2E
What surprises do you have in-store for the visitors to G2E Asia?
Following our global success in the Ultra Stack series video games, we will be rolling out a variety of new Ultra Stack games during G2E Asia (Ultra Stack Rising Dragon, Ultra Stack Feature Africa, Ultra Stack Liu Bei & Ultra Stack Ninja to name a few).
In addition to the Ultra Stack series, we will also be introducing some new video titles such as Ultra Slide Ryuko & 100 lines Stack Dragon.
We will also be showcasing our ever popular stepper innovators with Ninja Warrior, Cyber Seven, Laser Seven, to name a few.
What are the latest themes that are trending in the Asian slots market right now?
Asian markets remains relatively constant, popular themes such as Dragons & Chinese- oriental themes are still the main stream.
ETGs are steadily growing and I believe you could see the amount of Lucky Sic Bo we have on various gaming floors.
Is the slots market in Macau still expanding and in
what direction? What are the most popular types of games in Macau at the minute?
Yes I believe there are still a good amount of room for growth in Macau for slots. Anticipating the new venues opening in the following years, we are expecting the number of slots to gradually increase.
Video games are still considered the most popular, however stepper games are rapidly catching up in terms of interest.
Aruze is definitely striving with the success of our Ultra Stack video series & our strong product base of Innovator (stepper) games.
What's the split of stepper to video slots sales in the Asian market for Aruze right now? And in particular, which of the latest Stepper products are performing extremely well?
I would say 65/35. As I have mentioned, we have noticed a strong interest in our video products in the past year, therefore we are anticipating the interest of our video product to further increase.
In terms of popularity of our stepper product, “The Gold” is definitely a massive hit with the eye-catching mega top box. We are also penetrating our latest Innovator Deluxes (Ultimate Diamond & Platinum Jackpot) to be well accepted.
Outside of Macau, could you give our readers a INDUSTRIAL LIGHT AND MAGIC
Amatic Industries is to showcase its extraordinary Grand Jeu Double multi- player roulette at the G2E Asia show
AMATIC Industries will be bringing its GRAND JEU DOUBLE to the G2E Asia. This fully automatic, 10-player electronic roulette includes not just one but two roulette wheels. Furthermore, four large monitors are included as standard in this unique electronic roulette. The monitors can provide all the necessary game information – including hot and cold numbers – to give players the right overview of the game statistics. Players can bet on either wheel and – depending on the local legislation – even both at the same time. Double the fun on just one automatic roulette awaits the Asian market!
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AMATIC Industries will be showing the GRAND JEU DOUBLE on stand # 853. The team is currently very active in Macau to ensure that the certification process is soon complete. “The G2E Asia is an excellent platform to present our unique dual-wheeled automatic roulette”, commented Thomas Engstberger, sales manager at AMATIC Industries. “We are proud to be bringing something completely new to the Asian gaming market with this true eye- catcher. Our customers often prefer to place this in a very prominent position on their gaming floor as it also serves to advertise to players their optimal level of investment in gaming entertainment. Given the resort casinos in Macau, we believe that players here will love it”.
picture of the markets Aruze is serving right now and what games are proving to be hits in different markets with difference players?
We have had an extremely successful year in terms of sales for our US office. Ultra Stack series has taken the market by storm as figures validate the popularity of these games.
At the same time we are consistently growing in Australia & South Africa where videos and 3 reels steppers are the main stream product there, and our foothold in the Philippines, Singapore, Malaysia & Korea has been very promising.
Europe has been the most pleasant surprise as we have seen a solid amount of installations in France, Portugal, Cyprus & Macedonia last year.
We anticipate a giant leap in terms of sales and installations for Europe in 2014/15.
Radiant reels is one of the latest features from Aruze, could you describe this new innovation and some of the additional new features Aruze has created?
Radiant reels is one of the most recognizable features from our stepper products.
It offers variable spinning speed & motion that creates an huge amount of anticipation for players when they hit the winning combinations.
Simply put, it is truly a one-of-a-kind product in the current market.
AMATIC Industries is furthermore recognized as a pioneer in Multi Game. It is thus important for the team to present the AMATIC Multi Game solutions in the latest cabinet series – the ‘Performer’. “The G2E Asia is just as it says – the show for the Asian market. We look forward to greeting our customers from around Asia, including the Philippines, Laos, Cambodia and Vietnam.” concluded Mr. Engstberger.
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