G3-247 Report ICELAND
Islandsspil since 2005, as well as game content to their convenience store retailers.
The company also provides SPIELO Oxygen upright cabinets with a special Iceland six game multigame package to Islandsspil’s bar market. Today GTECH provides Islandsspil with around 500 SPIELO branded gaming machines across the board.
Mr Bugno added: “We look forward to helping our Icelandic customers to enhance the scope and sustainability of their gaming programs as these programs evolve, in the same way we have with our other Nordic clients.”
IGT’s partnership with UIL began in 1993 when IGT provided UIL with 350 machines which creat- ed Europe’s first WAP link with games placed all over the country. A second machine contract of 75 iGames was put into place in 1998 for a five year contract. This utilised games like Red Ball, Diamond Mine and Lion Fish.
In 2012 the company signed a six year contract extension with UIL to install 230 new G MLD cab- inets which features 3D technology.
Today UIL operates 500 IGT gaming terminals in 35 locations which is 100 per cent of Iceland’s VLT product for UIL.
Sabby Gill, IGT Senior VP of International Sales said: “IGT has grown with UIL every step of the way, not only in the number of units that we pro- vide, but also in the breadth of products. We have
IGT’s partnership with UIL began in 1993 when IGT provided 350 machines and Europe’s first WAP link. A second contract of
75 iGames was put into place in 1998 for a five year contract.
a full system deployment including Casinolink EZ-Pay, sbX Media Manager and sbX Floor Manager in addition to 100 percent share of video lottery terminals.
the code to access the lottery’s website and down- load the game to their device via iTunes or Google Play.
The lottery printed 250,000 of the 4x4 tickets and a marketing campaign has been set up to support the game with top prizes of up to IKR3m.
In the VLT and bar market space GTECH has also been a supplier of gaming machines and content to Islandsspil since 2004 and has provided its SPIELO brand WinWave and WinWave Vu VLTs to
“As UIL is limited on the number of machines that it can have on its floor, it is critical that they have a clear understanding of floor performance and player preferences. To achieve that, IGT provides a variety of systems products including sbX Floor Manager and Analytics. These products help UIL better understand players and the content they desire, while simultaneously maximising efficien- cies and consolidating floor operations.
“With access to IGT’s legendary game library UIL is able to seamlessly optimise their casino floor and deploy the content that is most appealing to players. The bottom line is better performing casi- nos means more money to invest into Iceland’s
oldest and largest university.
“One product that is particularly relevant to this customer is IGT’s sbX Media Manager. In a climate where Responsible Gaming initiatives are para- mount, sbX Media Manager gives UIL opportuni- ties to communicate directly to players during game play, with a variety of customisable mes- sages.
“In addition IGT has a Wide Area Jackpot in place for UIL providing a thrilling gaming experience for an important UIL player segment.”
Earlier this year IGT and UIL celebrated their 20th anniversary of their business partnership where IGT had supplied Iceland with VLT products.
For the future, responsible gaming is expected to play a huge part and with this in mind IGT antici- pates further development relating to its Service Windows technology.
WMS began its relationship with Islandsspil in 2007, supplying machines for Iceland’s bar mar- ket. WMS has provided Islandsspil with the majority of their machines within this market, beginning with the BLUEBIRD cabinet and popu- lar titles such as the original Zeus game. Islandsspil has since featured other player- favourite WMS games, including the Colossal Reel series, with the Spartacus theme in particular being a success within this market.
More recently, the Game Chest Multi-Game series has been well-received at Islandsspil operations. The Game Chest Multi-Game series was specifi- cally created to meet the particular needs of inter- national customers. This series supports different languages, currencies and multiple unique game sets, each comprised of a proven mix of WMS Gaming content. Islandsspil has been utilising the first four game sets of the series within their prop- erties. In early March, WMS provided Islandsspil with 10 Blade cabinets, with themes including Montezuma, Lantern Festival, and Great Zeus. These unique, latest-generation machines are being installed this month at Islandsspil proper- ties.
“The WMS footprint in Iceland has been growing in recent years as our collaboration with Islandsspil grows,” says Sebastian Salat, President, WMS International. “We look forward to continuing to work closely with the team at Islandsspil to identify new trends that provide innovative gaming entertainment for their players, as well as new business opportunities.”
Islandsspil also currently operates an online sys- tem through Scientific Games. Scientific Games provides the Central Monitoring and Control System for Islandsspil, and all machines in Iceland are connected to this monitoring system. The presence of Scientific Games within Iceland was further expanded through the 2012 acquisition of the Icelandic company Parspro, a provider of full- service betting systems and related products via the Internet and mobile devices.
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