G3-247 Report ICELAND
“UIL’s decision to include a Plants vs Zombies ticket in their 2014 portfolio is a big compliment to GTECH’s licensing team and to PopCap Games, the developers of the hugely popular casual game.
“The lottery is promoting the ticket on their website and encouraging players to download the new Plants vs. Zombies 2 casual mobile game, which was released in the fourth quarter of last year.”
“We look forward to helping our Icelandic customers to enhance the scope and sustainability of their gaming programs as these programs evolve, in the same way we have with our other Nordic clients.” Walter Bugno, CEO, GTECH International
which enables lotteries and gaming operators to run their games, services and other content and seamlessly integrate with third party vendors.
Betware was the first company to launch an inter- net lottery solution back in 1996 when they began providing gaming solutions to Islenskar Getraunir. Today half the sales in these games are through the internet channels.
Icelandic Lotteries (Islensk Getspa) was in fact Betware’s first client. Betware is now the online gaming solution provider to Islensk Getspa sup- porting a variety of games that the lottery offers.
In 2011 Betware launched a new mobile solution for the lottery which allows smart phone users to take full advantage of their touch screen capabili- ties such as shaking the phone to get random numbers selected. It also allows players to have full access to their lottery account, wallet and game results.
Betware’s Executive Account Manager, Johann Sigurdsson said: “The latest addition to the IG offering was the Eurojackpot game, which Betware launched for the lottery in early 2013. The Eurojackpot is a lotto type of game which is offered in European countries allowing players from different regions to play and thus participate in a much higher possible jackpot.
“Betware added this game to IG’s internet offering based on the existing gaming platform and was also responsible for all necessary integration with other Eurojackpot operators.”
GTECH has provided instant ticket printed prod- ucts to the UIL since 2011. The history of its involvement began back in 1996 when Interlott Technologies provided the UIL with 16 eight-bin Instant Ticket Vending Machines (ITVM). GTECH completed its acquisition of Interlott in 2003 and
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GTECH has been a supplier of four-bin compact Instant Ticket Vending Machines to UIL since 2008.
The UIL, whose current instant ticket portfolio includes around four games per year, launched a IKR200 ‘Plants vs. Zombies 2™’ instant ticket game in February this year. UIL was the first in Europe to launch the Plants vs. Zombies 2 instant game.
Walter Bugno, CEO of GTECH International said:
“UIL’s decision to include a Plants vs Zombies tick- et in their 2014 portfolio is a big compliment to GTECH’s licensing team and to PopCap Games, the developers of the hugely popular casual game.
The lottery is promoting the ticket on their website and encouraging players to download the new Plants vs. Zombies 2 casual mobile game, which was released in the fourth quarter of last year.”
The lottery included a QR code on the ticket back and players using smart phones are able to scan
Plants vs. Zombies and the associated logo are trademarks of Electronic Arts Inc. ©Plants vs Zombies images and artwork, Electronic Arts Inc.
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