Statistics SWEDEN
MARKET DYNAMICS
VLTS:6,695 VEGAS (6,403 restaurants - 292 bingo halls) VLT REVENUES: SINGLE SITES:
2,202 restaurants and 74 bingo halls.
BETTING SHOPS:Around 2,500 including 1,850 ATG shops. BETTING REVENUE: OPERATORS: RACETRACKS:
SEK6.6bn (Svenska Sports) 50
37 – 32 trotting, 4 thoroughbred, 1 combined
HORSE RACING REVENUE: LOTTERY RETAILERS: LOTTERY REVENUE: ONLINE GAMING:
ONLINE GAMING REVENUES: CASINOS:
SEK12.4bn (turnover) 3,540
SEK0.9bn (turnover) Partly permitted SEK5.6m 4
CASINO SLOTS: 1,141 of which 30 are Touch Bet Roulettes CASINO TABLES: MAIN OPERATORS: CASINO REVENUE:
129 (of which 47 are poker tables) Casino Cosmopol (Svenska Spel) SEK1.1bn
TOTAL GAMING REVENUE: 8 4 SEK17.1bn (net revenue) SEK2bn (net revenue)
OVERVIEW
Svenska Spel is the largest gaming operator in Sweden with a net market share of 49 per cent (and SEK9.8bn net gaming revenue) whilst ATG runs the horse racing and has 19 per cent of the gaming market (with net gaming revenue of SEK3.7bn) and NGO games and lotteries has 17 per cent (with SEK3.4bn) whilst foreign online companies have an 14 per cent share (with SEK2.7bn) and private restaurant casinos have one per cent (with SEK249m).
Svenska Spel saw a profit of SEK5.1bn in 2012 and a GGR of SEK22.8m. Vegas VLTs saw net gaming revenues of SEK1.7bn in restaurants and SEK217m in bingo halls last year. The four casinos saw a total of 1.2 million visitors last year.
Svenska is licensed to have up to 7,500 slots with a stake of SEK5 and payout of SEK500. They are located in selected restaurants with alcohol licences and bingo halls.
A new limitation rule in January 2013 relates to VLTs and making sure the game is a supplement to the restaurants and machine numbers can be reduced if the rules are not adhered to.
SWEDEN: Statistics Capital: Stockholm Population: 9,119,423 Land Area: 410,335
sq.km Currency: Swedish Krona (SEK) Government: Constitutional Monarchy Head of Government: Prime Minister Fredrik Reinfeldt (Moderate Party) Elections: Monarch is hereditary. Following legislative elections the Prime Minister is elected by the parliament. Next due 2014.
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