brand awareness
“My concern for people’s health has always been the guiding
reason for the development of these proactive creams.” Dr Des Fernandes, Environ
Roll-CIT) and technologies (IonzymeDF sonophoresis and iontophoresis) to enhance the penetration of active ingredients significantly.”
behind the success
Havingworked so closelywith Environ for two decades,what does Tracy feel sets the brand apart fromothers in the skin care industry? “The Environ philosophy has always been tomaintain ‘beautiful skin for a lifetime’ byminimising the impact of environmental factors that prematurely damage and age our skin.”
She adds: “The brand focuses on ingredients proven by science tomake positive changes to skin and people see results. It doesn’t rely on marketing hypewhichmay bring in newusers but never breeds loyalty. People come to Environ at all ages and are astounded at the difference they see in their skin.
“OurUSP has always been to focus on
offering users vitaminAinmultiple, increasing levels in combinationwith
antioxidants.VitaminAis a potent ingredient that should be introduced gradually to the skin and ultimately at high levels to replace its daily depletion. Environwill never be promoted as a massmarket product because it is always retailed following a consultation froma skin care professional.”
Tracy also acknowledges the innovative steps andmany industry ‘firsts’ created byDr Fernandes and Environ as a key component to its success: “Dr Fernandes’ own research led to the development of technologies that enabled formulations that already achieved great resultswhen simply applied in the normalway to penetrate evenmore effectively.
“Hewas the first tomake cosmetic vitaminA creams available in concentrations that improved photo-ageing. In 1992, Environ’s RADwas the first sunscreen in theworld to combine conventional sunscreenswith a complex of antioxidants to protect fromfree radicals caused byUVA.Dr Fernandes also
1994 - Products are rebranded as Environ. The range is launched into the UK professional beauty market by Tracy Tamaris.
pioneered the use ofmicro-needling to treat scars and reduce lines andwrinkles, and conceived amachine that enhanced penetration of active ingredientswith electrical and sound wave technologies that had previously been used only inmedicine.Hewas also the first to recognise that light, repetitive peelswith lactic acid could promote growth factors.”
on the horizon
Environ still remains verymuch a family- owned business,withDr Fernandes at the forefront of the company in his role as Chief MedicalOfficer alongside his sisterVal Carstens as CEO. “Dr Fernandes personally trials every newproduct and treatmentmethod on himself and travelsworldwide giving seminars to educate professionals and the media in the sound skin science thatmakes the brand’s products so effective,” says Tracy.
In theUK, Tracywas eventually joined by her husbandDavidAlpert in 1999, and as Training Director andManagingDirector respectively they continue to distribute the brand through their company the International Institute for Anti-Ageing (iiaa).When askedwhat the future holds, Tracy responds: “Environwill continue to develop productswhich support professional skin care therapists to achieve even better results, andwill usemore peptides in future product developments. There are exciting developments in the pipeline thatwill mean that facial treatments can be carried out even fasterwhile remaining as effective as ever.”
“In the immediate future, there are some thrilling product launches comingwithin the next year for Environ stockists to use alongside facial and needling treatments, plus a newproduct thatDr Fernandes has described as a ‘facelift in a bottle.’
Looking back, did Tracy ever envisage the tremendous success that lay ahead? “I never imaginedwhere Environwould be todaywhen I started out running a small distribution business onmy own frommy little flat in London!”
1999 - David Alpert joins his wife Tracy Tamaris to further expand Environ’s success within the UK.
“The results users and therapists achievewith the products are the key to the brand’s success. Environ users are exceptionally loyal and word-of-mouth recommendations are one of our greatest sources of newbusiness,” she adds.
“Environ has never strayed fromits original focus on vitaminAand antioxidants as the cornerstone to prolonging skin’s natural, radiant
beauty.At the same time, the continuing involvement of the brand’s founder, who stillmaintains his busy plastic surgery practice, has been key to the high regard in which skin care professionals and themedia hold the brand.”
Formore information about Environ call 020 8450 2020 or visit
www.iiaa.eu
2002 - Cosmetic Roll-CIT™ micro-needling roller is introduced for home use, improving the delivery of vitamins and active skin care ingredients.
2013 - Dr Fernandes and writer Jennifer Munro launch their book, Your Skin Factory at the prestigious Royal Institute of Great Britain.
December sees the opening of Environ’s new factory in Cape Town.
GUILD NEWS 69
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