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plant stemcell skin care the core of beauty


When it comes to tackling the signs of ageing, 21st century consumers are continually seeking the latest fresh, exciting andmust- have innovations in order to quench their beauty thirsts.


While the partnership between the worlds of beauty and science has always remained prevalent, today it appears that these two sectors aremore closely forged than ever before.As the desire for results-driven solutions increases, the demand for scientific-based skin care is intensifying.


Indeed, aftermonitoring the evolution of the anti-ageing beauty buyer over the last decade, recent findings conducted by analyst Diagonal Reports predicts that the anti-ageing skin care sector looks set to grow bymore than 80%over the coming years.According to the research, this development is being driven by younger consumers who are embarking on preventive action before the signs of ageing begin to take hold. “Prevention has now become an issue for increasing numbers of young women in the developed world who take action a decade earlier than was the case in the past,” say Diagonal. “Younger women were always a keymarket for beauty, but they are now creating and shaping a new category in anti-ageing products and treatments also.


They continue: “Secondly, longer life expectancy has exponentially increased demand for anti-ageing as skin care regimes are being extended for ever longer periods. People are living longer so there are millions of potential new consumers with ageing skin.”


time to blossom


With this sector on course to experience substantial growth for the foreseeable future,many companies are working intently alongside their research laboratories in order to explore the very latest developments in anti-ageing skin care. “The consumer’s definition of anti-ageing results has shifted significantly in the last few years, requiring increasingly versatile and sophisticated product formulation,” comments Dr SamDhatt, CEO and President of Dermaquest SkinTherapy.


Although you will no doubt already be familiar with the sight of botanical ingredients and plant extracts listed on your


current product labels, scientists have been delving deeper to discover how the efficacy of nature can be further utilised within cosmetics. In particular, turning their attention to plant-based stemcells and how these can be deployed within formulations to provide the very best in skin care.


“Either as an alternative or adjunct to surgery and othermedi-assisted procedures, today’s ‘second wave’ or ‘new generation’ of plant stemcell products offers the aesthetician the assurance of staying current, viable, and profitable in a swiftly changing industry,” says Dr Dhatt.


He adds: “Botanicals have been used in baths, ointments and perfumes for thousands of years.Yet now, thanks to years of research and development, plant stem cell technology can deliver skin beauty to savvy consumers in the formof powerful antioxidant, anti-inflammatory and sebum- regulating activity. It’s a bouquet of benefits unmatched by anything in science to date, and the results are sure to bring your clients back to botanicals for premiumskin care.”


“Specialist skin care companies as well as the high street are embracing our new


understanding of how cells function,” notes Dr Barbara Brockway, ScientificAdvisor for BeautyLab. “It is becomingmore and more common to see skin care products with ‘stemcell technology’.This new generation of anti-ageing products is reminiscent of the early days of Botox®


or


‘Peptide Chemistry’. Brands again are responding to the public's interest and asking scientists ‘what can we use?’”. Indeed, look out for BeautyLab’s stemcell range which is set to be introduced early this year.


Although the beauty world is excitedly heralding the benefits of these new formulations, plant stemcell research is by nomeans a new addition to the scientific spectrumas its early developments can in fact be dated back to the 1700s. “According toMibelle Biochemistry, the earliest plant stemcell research was done using a unique variety of apples in 18th century Switzerland, which had been hybridised to store well without rot in the days before refrigeration,” explains Dr Dhatt. “The self- preserving nature of this plant, suggesting exceptional cell longevity, led to research that gave rise to early applications of plant stemcells for cosmetic use.Alpine Rose,


54 GUILD NEWS


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