ADVERTORIAL
building public trust do you research a product or service before purchasing?
This is exactly what your clients are doing!They want to find out about you, your service and what your previous clients are saying about you before committing. Give them a chance to check you out completely independently!
If you are serious about your reputation, building your client base and standing out fromthe crowd then you need to look at a marketing tool which provides - client reassurance, third party independent vetted and continuouslymonitored testimonials, froma trusted, well known company whom the public are familiar with!
sky-rocketed because online, `word of mouth` comment has become easy to place and almost instantly accessible.
If consumers cannot give feedback and they are not happy, some are turning to commenting on blogs, where there is no control and no right of reply at all. How can a business defend itself if they limit themselves to this scenario only?Also how many consumers read these blogs and how many clients could a business potentially lose?
Being part of a scheme is without a doubt a huge benefit, as these are known within the profession, can provide the training, the insurance to practice and keep itsmembers up to date regarding the industry. Asmany schemes are only known within the profession, consumers would not generally look at these for completely independent, impartial vetting and feedback.
Gaining qualifications, joining schemes and purchasing insurance is exactly what is required to start in the hair and beauty business, however this is just the tip of the iceberg – once achieved, how do prospective clients really get to know about you and your individual business? And with somany offering the same services,whatmakes themtrust in you?
Agree with it, like it, or concerned about the possibility of negative feedback, doesn’t mean it will pass the hair and beauty profession by! Using client feedback about your services and skills has always been valuable, but with online focus playing an ever bigger role in peoples` lives, it has now become crucial to your business and how you run it.
You only have to look at the travel business or online auction sites and of course the trade industry, to know that, formany consumers, being informed by `feedback` before buying is now considered
essential.This trend has
Checkaprofessional.com, sister site of
Checkatrade.com, now a household name for finding fully vetted and continuously monitored trades, contacted several scheme providers when launching into the hair and beauty industry to work with and promote consumer awareness about the importance of choosing a safe, reputable suppliers within the industry. We are extremely pleased to announce the following:
tradespeople or service
providers.The company, which has rigorous criteria including checks of personal identification, trading information, insurance cover and customer and supplier references, has recently added beauty services to their growing
remit.They will be using BABTAC to provide expertise and advice on therapists’ qualifications and training, and BABTAC will work with
Checkaprofessional.comto reach the consumers with amore informed independent safe choice. BABTAC members will also be listed on the website as qualified, verified therapists and will have the option to upgrade to a full listing at a discounted price.
It is hoped that the partnership will help drive awareness of safe, reputable suppliers within the industry, and will also highlight credible and trustworthy professionals in a saturated marketplace. The service is optional and will not take the form of a register, but instead, will work to raise awareness of reputable professionals by promoting them directly, allowing members of the public to add their own feedback too.
Lisa Beale, Head of Checkaprofessional says: “When we started looking for a partner, it was important that they were established and informed, with a good understanding of the industry. Having been established so long, BABTAC is the ideal partner and we are really excited to be working with them!”
Checkaprofessional announce BABTAC as official beauty partner for its quality checking website; giving prospective clients amore informed and safe choice!
Checkaprofessional and BABTAC have announced a professional partnership that will combine theirmembership checking criteria and raise consumer
awareness.The two brands, who both promote reputable professionals to the public, have joined forces to combine their checks for the benefit of their respectivemembers.
Checkaprofessional.com, sister company of established website
Checkatrade.comhelp members of the public find recommended
Kelly Ramsay,MarketingManager, BABTAC says: “For a while now we have been communicating with consumers and putting our head above the parapet on key issues, to help ensure members of the public choose reputable therapists to visit. Combining checks which look at both the training of the therapist and the quality of their work can only serve to provide an impartial database which the public can use and which will help educate them on the importance of choosing someone qualified. This partnership with Checkaprofessional is key for us to promote our members and we are really excited to be working with them.”
Members interested in finding outmore about the partnership should visit the members’ area of
babtac.com.
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