expert panel
Sumita Singh Director and Principal Tutor of Affable Therapy Training Limited
Tara Oldham Brand Ambassador for alessandro International
“This is a month of new beginnings for us all.”
“The NewYear is an excellent time to look at your company afresh. Often we start a business because that’s what we love doing. Driven by personal enthusiasm for our trade, we sometimes lack market research and strategy.
“January = Detox. This is a month of new beginnings for us all. Bookings are otherwise slow as we recover from excessive spending during the festive times and the party season begins to ebb. However, there are clients who are resolving to detox and make a fresh start. Your marketing strategy needs to focus on these detox treatments and the messaging needs to be themed around starting afresh.
“Concentrate on treatments like body wraps, anti-cellulite massages and other weight loss treatments.With careful planning you’ll hear your tills ringing this January.
“Always remember that preparation and planning are the keys to success. Anticipating your clients’ needs even before they do is essential to business growth. By having a clear marketing and promotional strategy for 2014 you will be able to keep existing clients happy and attract new ones.”
“A NewYear is a great time to take a look at both the treatments offered and the products used.”
“Use this quieter time to research brands available and what additional support, services and products they provide that can help you to upscale both your treatments and business, adding a new dimension to what you currently offer and a point of difference to what your competitors are offering. Overhaul your treatment menu and adjust your pricing to reflect the quality of the products used and treatments offered.
“It is also a very good time to look at getting some CPD training – it is always a good idea to brush up on your skills and make sure that you are working correctly with your products and equipment to ensure that the treatments you offer are suitable for your clients and performed to the best of your abilities. It is also an ideal time to think about learning a new skill to offer a new dimension to the treatments you offer.
DonnamarieMcBride Director of LoveLite
“Look at your salon furniture and equipment. Is it in good condition or is it tired and worn looking? The same goes for your salon. It’s very easy to stop noticing the dents, dinks and worn areas. Revamping your salon or just refreshing its appearance does not have to be a costly or time consuming exercise. Sometimes just a fresh lick of white paint and a few new pictures / posters and furnishings is all it takes to brighten up your salon and give it a slick appearance.”
Beverly Piper Owner of Tahiti Beauty Salon and Co-Director of The Eyelash Design Company
“January is a time when people like fresh starts and new beginnings...”
“January is the best time to motivate and kick start your business. January is a time when people like fresh starts and new beginnings, they make plans to try and improve their year ahead. If you have a good product or service that people or companies can buy into, then this is the time to promote it.
“Plan ahead with advertising campaigns and special offers, set your staff marketing and sales targets to work towards in the coming year, encourage and motivate them to promote the products to new and existing clients.
“Use of Social Media is very important when promoting any service or product as its free, so be sure to include any competitions you can to encourage people to share your page and make more brand awareness. The NewYear is all about resolutions – if your product can change people’s lives then they need to know about it.”
“Keep up-to-date with the latest products and techniques.”
“My first word of advice would be to set realistic goals and have a vision for both you and your business. Find a happy balance between ambitious goals that force you out of your comfort zone to unrealistic ones that are nearly impossible to achieve and take baby steps toward your vision.
“Keep up-to-date with the latest products and techniques. Clients always want the ‘in’ thing so it’s crucial that the beauty therapists undergo regular training and can meet customers’ demands. On the other side, it is important to have good back up and support from suppliers, as well as on-site training, great product knowledge and up-to-date packaging and branding.”
GUILD NEWS 119
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136