sharon hilditchwrites
getting
I can’t pretend to be an expert in SocialMedia but, I think that’smy favourite thing about it, you don’t need to be.
We’ve been using SocialMedia for years now and with skin care and salons being such a personal business where you need to communicate and socialise with customers and clients, it transfers really well.
I wish SocialMedia existed when I first ran a salon. It’s such a great tool for small businesses, it levels the playing field.When you’re a local salon, like any small business you need to ensure maximum impact for minimum investment – whether that investment be in terms of monetary value or time. To me, SocialMedia is ideal for salons because it really just takes time and we certainly see the return to the profile of the company (internationally) as well as sales online from the time we put into it.
Likewise, I know that salons who use it well see the same. At Crystal Clear we try to encourage and support all our salons in their work and SocialMedia is an easy way for us to do this. It’s a two way street because we often see salons retweeting our Twitter activity (attaching their salon to our international brand undoubtedly helps them). But when they name check us it helps us build our profile, so we make sure we retweet them too – it’s important to us that we’re all in it for the same reason.
We’re lucky to receive great press for our brand with many magazines and newspapers, plus trade press, featuring us every month and SocialMedia is a great outlet to double the impact for that news.
social Sharon Hilditch,MBE on why SocialMedia is vital to your business
Skin care transfers really well onto all the mediums of SocialMedia because it is very visual and also because it is so positive. It’s all about beauty, well- being and happiness – and everyone wants a bit of that in their life.
As long as you promise not to test me on any of these, here are my top ten SocialMedia tips for salons:
Surround yourself with experts. Here we take group responsibility for SocialMedia. Some people are a whizz at Twitter, others at Facebook, someone else isMrs Instagram. Get people involved who understand it and, just as importantly, who love it. It’s not for everyone so get the people in your business who enjoy SocialMedia to be your ambassadors. It comes across as fun and has a greater impact.
It’s called SocialMedia not selling media. So remember to mix your output. Don’t just sell, sell, sell all the time. Tell people about your day, find out about
theirs and give them some interesting news stories. If you haven’t got any of your own, you’ll easily find something in a magazine or newspaper or their Twitter and Facebook output that you can ‘share’. Or how about sharing a story about the brands you are using.
GUILD NEWS 65
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136