INDUSTRY DATA Interactive activity
Interactive whiteboard and flatpanel display sales are up 20% in the first half of 2013, with the corporate sector providing further opportunities for growth, writes Steve Montgomery
IN THE first half of 2013, sales of interactive whiteboards (IWBs) and flatpanel displays in the education and corporate sectors were up 20%, according to the latest quarterly research from Futuresource Consulting. “The display technologies
market of IWBs, flatpanels and projectors will reach 1.05 million devices by 2017. This is despite the increasing presence of personal tablet devices in the education sector,” says Colin Messenger, senior market analyst at Futuresource. “In 2012, over 3 million tablets were purchased by schools across the globe and this has contributed to increased competition for education budgets.” The adoption rates of the
three products vary greatly by
Apple recently announced a deal with the Los Angeles Unified School District; not only hitting the displays budgets but offering a must- have alternative.” EMEA experienced a slow start to the year after major growth in 2012. However, with large expectations from the FATIH tender in Turkey, which will equip millions of primary school students with tablets, 2014 is expected to be by far the highest performing year on record. In the UK, interactive flatpanel displays are starting to take market share, with 25% of sales in the second quarter; further driving an increase of 10% in 2014 for new and replacement purchases. The corporate market is enormous, comprising over 67
37%
of Chinese classrooms will have an interactive display by the end of 2013
country and region. In the Asia- Pacific region, China dominates with 40% of regional sales in 2012. By the end of 2013, 37% of classrooms will have an interactive display, precipitating a decline in 2014. By 2017 China will represent 20% of world sales annually from its current position of 40%. India also experienced a substantial quarter with 50% uplift in sales so far this year. The scale of the opportunity and low penetration rates throughout this region highlight huge potential.
REGIONAL VARIATIONS The North American market continues to fall: expected 2013 sales value will reach a level 15% below 2012. Messenger explains: “By the end of this year over half of classrooms will have an interactive display and the early models sold into the market are not yet ready for replacement, resulting in a flattening of the US market. The growth of tablet
adoption continues unabated. 18 October 2013
million meeting rooms worldwide – twice the number of school classrooms. “This is the fastest-growing sector, increasing rapidly from 2014 to reach 23% of the worldwide volume of interactive displays by 2017. The volume will be mainly due to markets like the US, UK, Germany and Sweden,” says Messenger. “There is no preferred product; the market is up for grabs. However, resellers have been slow to venture into corporate markets, preferring to focus on selling additional products into schools that has proven a better business case than attempting to convert a new market.” Collaborative meeting
systems linked with videoconferencing are in high demand as major organisations continue to reduce travel costs. Personal devices are also having an effect on large display sales when they are integrated into these solutions.
www.futuresource-consulting.com
GLOBAL INTERACTIVE DISPLAY SECTORS, 2011-17 (%) 50
45 40 35 30 25 20 15 10
5 0 2011 2012 2013* 2014* 2015* 2016* 2017*
Primary 4-11 years Secondary 12-16 years
Corporate Higher 17+ years
% 2011 2012 2013* 2014* 2015* 2016* 2017*
Primary 4-11 years
Secondary 12-16 years
Corporate
Higher 17+ years
43 43 10 46 38 11 46 40 9 43 42 9 39 41 14 36 40 18 38 35 23 4556668
Source: Futuresource Consulting (* = forecast) The potential corporate market is twice the size of the school classrooms sector
CURRENT INTERACTIVE DISPLAYS CLASSROOM PENETRATION AND THE SCALE OF THE OPPORTUNITY
Almost half the classrooms in North America have an interactive display: Q2 2013
Source: Futuresource Consulting (* = forecast)
www.installation-international.com
The scale of the opportunity and low penetration rates highlight huge potential for Asia
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