You recently mentioned on Facebook about shooting the music video for “Surrender”. How did things go? Is there a scheduled release?
Sebastian: I think that it’s coming out really soon, ac- tually any day now. We filmed the music video at a club in Guelph near Toronto. We were a part of the video just doing a couple scenes. We’ve seen the video and it’s really good, that’s all we can say [laughs]. It has a connection with the other videos that we did before like “Weapon” and “Beam Me Up”.
The music video for “Weapon” is pretty badass. What’s the story behind the video and who had the idea for it? The effects and acting were incredible. How did you go about choosing the actors/actresses in the video? How long did it take to film?
Alex: We actually didn’t choose the actors/actresses; the team who created the video did all that. We weren’t really involved in the story. I believe our man- agement contacted them and made all this happen. They’ve done a great job.
Sebastian: Yeah we don’t really know the story behind all the videos. We’ve just seen the videos and we try to get the message behind it.
Alex: It is nice to be surprised by the videos. It goes online and we get to see it. It’s just fun. We get to focus on the music and DJing and let the pros do their work with the videos.
What is the main inspiration behind the music you guys produce? Life events, other genres of music, stories, etc?
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Alex: I think being a part of this whole movement is what inspires me. I’m finally able to put work with mu- sic and having that as a thought in my head drives me to produce even more and try to make bigger things and move forward. Talking about Cazzette as a project; that really inspires me as well because we basically get to do whatever we want and it’s just great to be able to produce all different types of tracks.
Sebastian: When we signed with Ash, we didn’t know anything about the music industry, how it worked, or what it can and can’t do. Today, I can see the possibili- ties and how much smarter you can get. You start to think, oh, you can do this or oh, you can do that. I get so much inspiration during the time I’m working. You meet other people and see what they are doing and even Ash, our manager, inspires us as well. He comes up with all the crazy ideas and lets us know when we can figure everything out. We pass our ideas to him. He has a lot of experience.
How long have you guys known Ash? How did your relationship with Ash come about?
Both: About 2 years.
Sebastian: I was bored one evening. Avicii was still on his rise to fame and we knew who he was and I loved his music, so randomly one night at like 4am, I was producing and then began wandering around on YouTube. I just searched Avicii interviews because I wanted to see what he said about his music. He would always talk about his manager Ash, in every interview. So I was like, “Who is this Ash?” I just googled him, I found his email, and contacted him. We did music for maybe 6 months before that so we were new. We were
actually called something else and we were serious, but not that serious. So, I emailed Ash in English for some reason. I didn’t know that he was Swedish, and sent him a couple of demos we had. He basically just gave us a remix job and then from that he has just been like everything. We didn’t know at first where it was going, but in the end we’re here… in Blooming- ton… Indiana.
When you guys write a new tune do you begin sepa- rately and then come together to finish it or do you both sit down in the studio at the same time and work through it together?
Alex: We produce separately most of the time because we live in different cities in Sweden and even here when we are touring we are not always together so we send ideas back and forth. Then we send the ideas to Ash and he gives us feedback. We just do that until it’s done basically.
Do you guys each have separate skill sets when it comes to production? Such as one is good at synthe- sis while the other is more of the composer or do you both cover all the bases?
Sebastian: Definitely. I think everyone has their own strengths and weaknesses. Still we both are good at everything. We are both creative and we want to get better all the time, so we have the same brain.
Alex: I think it was different in the beginning though. You were more of the synth expert, but now it’s kind of all melted together so we just teach each other everything.