| SOCIAL MEDIA | PRACTICE MANAGEMENT
relatively simple task. You open a Twitter account, fill in the blanks about yourself, upload an image and background, and youÕre ready to tweet. But as you are limited to 140 characters, this rule ensures that tweets need to be well thought out and concise. It is an exercise in getting your message across quickly and efficiently, which can make tweeting a challenge
for businesses and
professionals, especially when conveying complex medical terms or explaining procedures in any detail. Getting creative with your message is
an important skill to master. Try using shorter synonyms for words to cut down on characters. Using common symbols, such as Ô&Õ or Ô +Õ instead of ÔandÕ will save a few characters and can help convey your message properly. Shorten days of the week and months, use numbers instead of tweeting them out, minimise punctuation marks. Spelling doesnÕ t count so much either. The key is to strike a balance so that your attempts at skimping on characters without distorting the message so much that it appears like code. To make the most of your tweets, it is
best to include a link to a continuation of the message. Adding links to content posted on your own site, specific pages of your site, and blog posts can also help direct traffic there. A web address shrinker will help you do this efficiently by shortening long URLs and shrinking them to a manageable character count. There is also the option of automating Facebook posts to go to your Twitter, so every time you tweet Facebook sends out an abridged version along with links to the original post.
Bit.ly is one of the
most popular online URL shrinkers. By copying and pasting your URL into the web page, you will get a unique, shortened URL that links to the same page. In addition, your
bit.ly account stores all the URLs you have shrunk through the platform, so you can see how many clicks your URL has had. It is also a good way to track the results of a Twitter campaign or promotion. Another reason to shrink whatever you can is to leave room for someone to retweet your post without shortening it further.
Hashtagging gold We live in a hashtagged world. Twitter, Google+, Instagram, Pinterest, and many other social platforms use hashtags to create instant connections with other users. When another user uses hashtags to find a particular word, they will see all posts containing that hashtagged word. If you type a phrase in this format
without any spaces ® #anti-ageing or #skintightening or #LFW ® when you tweet, the hashtag you created will appear in blue. Scroll over it and click on it to be redirected to the page for the hashtag. Every time someone includes your hashtag in a tweet, it will be added to the page. Of course, the keyword should be relevant to your message. As Twitter says, ÔThink of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly- themed tweets and find yours in search.Õ Hashtags are all about shared
conversation. You can use hashtags to join a larger conversation or find a conversation on a topic that interests you or your audience. You can also monitor hashtags by
clicking on the Ô# DiscoverÕ link at the top left of your Twitter profile to find out what is trending. Trends generally include a news story, election, natural disaster, awards shows, holidays, or celebrity happenings, and they change frequently throughout the day. Try to avoid going into hashtag overdrive in your tweets; a limit of two hashtags is best.
Too often brands tell the story they want
their audiences to hear, without thinking in terms of what information their audiences are actively seeking. Far too many Twitter users believe that all content needs to be in the form of a sales pitch. Twitter users and potential customers want information, education and entertainment. What they do not want is a heavy-handed sale and boisterous tone. If your content is not relevant or interesting, people will stop reading it and unfollow you. Having actionable content is one of the most important things that make people want to keep reading.
Users can tweet
through their computers, tablets or mobile
phones, since Twitter is an instant form of
communication.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140