PRACTICE MANAGEMENT | SOCIAL MEDIA | Follow me
Who you follow and who follows you on Twitter are very important components of your account, as these users become your main audience. Your tweets will appear on the home feeds of your followers, and the goal is to have them retweet your content with their followers to increase your total reach. The best way to gain like-minded followers is to examine the followers of similar brands and follow their followers. Following the followers of major leaders in the industry can help you properly select segments of Twitter users, who will likely be interested in your tweets. Engagement on Twitter gives a human
face to your brand. Your Twitter account voice should feel like there is a real person behind it. As a clinic you can post in the
ÔweÕ voice. A physician or practitioner can post in the first person or not. You can also opt to use a second or third person voice for your tweets. For example: ÔDr John Smith is an expert filler injector & specialises in facial volumising. Ring 0114447771Õ. Posing questions in your tweets is a proven way to interact with your followers. Retweeting relevant tweets by those whom you follow shows an interest in otherÕs tweets and can spark a twoÐ way dialogue.
Top Twitter apps A virtual cottage industry of applications have been developed for Twitter, to make it much more manageable to use and allow businesses to use its full potential more efficiently. These are huge time-savers, and almost mandatory if you are using more than just Facebook and Twitter for marketing. A popular application among business
users in the social media world, Hootsuite. com, is a big player in social media management. This application allows you to manage multiple accounts, on multiple social media platforms, including Twitter,
2012 Twitter stats
■ 175 million were tweets sent every day ■ The average Twitter user has tweeted 307 times ■ 69% of follows on Twitter are suggested by friends ■ 1 million accounts were added to Twitter every day ■ 11 accounts are created every second on Twitter
■ Twitter is ranked 4th of all social networking sites in total active users
Source:
mediabistro.com 100 ❚
Facebook and LinkedIn. You can organise the accounts on a home dashboard, and select streams for the most important aspects of each account, such as sent messages, direct messages and mentions. In addition, Hootsuite allows you to
schedule tweets far in advance. Simply write up your tweet and select the calendar option, and then select the date and time you want your message to go out. This simple task allows you to plan your tweets months at a time, allowing you to keep your social media profile updated, without the need to pay constant attention to it. Hootsuite also allows you to give access to other users so that they can update accounts as well. Hootsuite provides analytics and reports on the accounts managed through it. This allows you to know what your reach is, how many people are mentioning, tweeting and reading about you. Like most platforms, you can join for free, but there are many levels of upgrades to be had for businesses at a cost.
Tweetdeck.com is an application is
owned by Twitter, that is similar to Hootsuite, but with some restrictions. It allows users to streamline the tweeting process by syncing their other social media accounts into one application. Users are also able to schedule tweets in advance. The limitations of Tweetdeck are that it does not allow for other users to access and post on the same accounts, and it only works with Twitter and Facebook. Additionally, it does not provide analytics to monitor your outreach and effectiveness. Another useful application is Tweepi.
com that allows users to enter their Twitter handle and receive information on how many of your followers are following you back and how many followers you are not following back. When these accounts are
listed, you can see the number of followers each account has, how many tweets the account has, and when the most recent tweet was. It also helps you unfollow and follow more accounts, see the followers of other accounts and find more relevant followers to your account. To do a deeper dive into your
Think of hashtags as the
theme of your Tweet. Users can then click on a hashtag to see other similarly-
themed tweets and find yours in search.
performance on Twitter,
TweetCharts.com will divulge key insights about your Twitter account. By entering your Twitter username in the search bar, the application generates a customised report of the gender of mentioned users, how many tweets are posed as questions, how many are retweets, and more. This information can be used to assist in determining what sorts of tweets are getting the best response from your audience; as well what types of tweets your
competition is sending out. You can even find out where your followers are finding you, online or on mobile devices, and which platforms they are using most. The more you know about your
Twitterverse, the better you can use it to your advantage. Reaching the right online voices can make crucial differences for your brand and your sales. The voice with the most friends or followers is not always the most trusted authority that you need to recruit. It is hard to identify the influencers that will actually make a positive impact for you online, and even harder to convince influencers to become passionate about your brand, and spend energy advocating for you.
Twitter ads Twitter adverts are a fairly recent introduction and are being used as a way to increase awareness for your brand. They are attractive to small businesses because it takes so long to build up any reasonable number of followers. The best responses to Twitter ads will be from clinics, doctors or nurses that have something unique to say, can tweet compelling content, a strong identity or point-of-view, and a brand to promote. These elements will make or break your Twitter ad campaign because you will just get lost. To date, three options are offered for
promoting your brand. You can choose between promoting your account, promoting a specific tweet, and the newest addition is the option of promoting
March 2013 |
prime-journal.com
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