independence to interdependence and from individuality vis-à-vis community to individuality à la community (Dirk, 1998).
As SENSORICA, we believe that Ubuntu offers us the philosophical basis for a very interesting collaborative entrepreneurial model that, significantly, it is rooted deep in the African past.
open
SENSORICA is evolving as an expanding collaborative
enterprise and self-organising based
on these principles but designed for a rapidly changing environment and tuned for the know-how economy. It is an open, decentralised,
value
network, a living, evolving organism rather than a static, unresponsive monolith.
Our value network is committed to the design and deployment of intelligent, open sensors and sensemaking systems, which allow our communities to optimise interactions with our physical environment and realixe our full human potential.
The value accounting and exchange system that we created allows value to flow freely among contributing members, as well as between the network and the environment … including the market. It enables all members to record their work and to evaluate it, which in turn informs the contribution-based reward mechanism that redistributes all revenues according to the contributor’s value-add.
The open and decentralised communication infrastructure allows free exchange of information both within the SENSORICA network, and with the global environment.
SENSORICA harnesses the connective power of social networks like Facebook and LinkedIn to find its ‘Crowd’. We seek to attract the visionaries and innovators as much as the conventional experts in our fields of endeavour, we acknowledge that great ideas have no value until they are implemented. SENSORICA makes
8 Management Today | September 2012 The Innovation Journal
Photo: © Roger Bosch and
www.mediaclubsouthafrica.com
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