JASON HADDOCK


INTEGRATING SYSTEMS AND DESIGN THINKING FOR SUSTAINABLE INNOVATION


T


business


he pace of change in our globally connected economy is rapidly accelerating. The pace of change in the world


has also


accelerated to the point where modern organisations


have become increasingly complex to manage and many have found it challenging to sustain their competitive advantage. The increase in globalisation and the rise of knowledge economies are only adding to this complexity. Amidst all of these factors, today’s organisations are finding that


52 Management Today | September 2012


they can no longer rely on industrial age thinking to solve problems and retain their competitive advantage.


Many businesses today still believe that


relentlessly driving down costs and working harder are what is needed, but these companies are just playing a zero sum game. The companies that can understand the environment around them and find disruptive opportunities will be the companies that are ultimately successful.


If we explore what successful modern organisations have in common, we see a


The Innovation Journal


IDEAS ARE NOT SOMETHING YOU HAVE, IDEAS ARE SOMETHING YOU DO HUGH MACLEOD


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