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Analytical approaches to problem solving and identifying opportunities for innovation has met with limited success, and the success rate seems to decrease the more complex the environment becomes. When we use analytical thinking we break the problem down into component parts and keep drilling down until we identify the root of the problem, but when we implement a solution often we see another problem appearing somewhere else in the system. As there is no direct cause and effect relationship between these events, we discount them as anomalies. Often the


When we understand the systems around us we can start to identify how we behave within these systems and we can adapt or change our behaviour. I believe the challenge to problem solving often lies in mind-sets of the people solving the problem. How many times do we see a team of highly capable individuals who struggle to solve a complex problem, until someone (a non-expert) quickly and easily finds an eloquent solution? They approached it from a different paradigm and are not constraint by the same ‘system”.


A ‘MESS’ IS A SET OF STRONGLY INTERACTING PROBLEMS. IT IS STANDARD PRACTICE TO REDUCE MESSES TO AGGREGATIONS OF PROBLEMS: TO PRIORITIZE AND TREAT THEM SEPARATELY, AS SELF-CONTAINED ENTITIES. MANAGERS DO NOT GENERALLY KNOW HOW TO DEAL EFFECTIVELY WITH ANY SYSTEM, LET ALONE MESSES.


RUSSEL ACKOFF


outcome when we apply analytical thinking to a complex problem, is that we end up making the situation worse.


Systems thinking offers us a set of tools and


approaches to understand the ecosystems that we work and live in by helping us to see how each component relates to other components in the system. By understanding the relationships between the components, we can start to identify the leverage points in the system and these are often the points where innovation can have the greatest benefit.


By better understanding the properties of


the systems and relationships, it is easier to see the patterns that emerge in the systems. Emergent properties often lead to unexpected outcomes which can work in our favour or not.


54 Management Today | September 2012 Design Thinking


Design thinking has nothing to do with the practice of design, which is a common misconception. Design Thinking is an approach that applies a design sensibility and methodology to problem solving, no matter what the problem is. A number of management sciences believe there is a lot to be learnt from the abductive approaches that designers use to solve problems, especially in the field of innovation.


What makes Design Thinkers unique is


their ability to utilise deductive, inductive and abductive logic to solve problems. Roger Martin describes Design Thinking as a tool that enables organisations to move from mystery to a heuristic understanding of its business environment and finally to a reliable and sustainable algorithm4


. The Innovation Journal


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