“IF YOU WANT TO BREAK THE RECORDS, YOU’VE GOT TO BREAK THE RULES!” GARY WILDE
Holding onto legacy systems, structures, policies, leadership modalities etcetera are frequently the source of inefficiency and redundancy within a business system, which deconstructive innovation helps you uncover.
Overcoming blind spots
Sometimes even the most diligent and experienced leaders battle to root out persistent inefficiencies within their organisation, because they are simply too close to the problem. This is when it is wise to bring someone who is independent to the business or department into the deconstructive innovation process. They are more likely to ask the ‘stupid’ questions, which are frequently the catalyst to highlighting problems the experts have been overlooking.
ABOUT THE AUTHOR: WARNING! DON’T BE FOOLED BY THE SUAVE POSE! GARY WILDE IS A SEASONED TURNAROUND SPECIALIST, EXECUTIVE WINGMAN AND BEHAVIOURAL EXPERT WITH 20 YEARS EXPERIENCE IN SOLVING STUBBORN BUSINESS AND LEADERSHIP CHALLENGES.
HE IS RENOWNED FOR CHALLENGING CONVENTION, GETTING TO THE ROOT OF PROBLEMS QUICKLY AND PRODUCING RAPID, LASTING RESULTS.
WILDE IS ALSO A CAPTIVATING KEYNOTE SPEAKER AND WRITER WHO APPEARS REGULARLY IN THE MEDIA, AS WELL AS THE CREATOR OF THE FUTURE RELEVANCE ASSESSMENT™ AND THE WEALTH APPRENTICE™.
As a corporate turnaround and transformation specialist, I have come to appreciate both the value and risk of rules in business. Experience has proved that having a system to identify and resolve obsolete, omitted and counterproductive rules is as important as having a system to define and entrench rules that are relevant and supportive of the organisation’s objectives.
Taking a step back to build forward momentum
No rule should ever be cast in stone, as the ever evolving nature of our socio-economic environment guarantees that at some point virtually every rule will someday reach its sell- by date and begin working against the system. Leaders who remain mindful of this will create new rules
wisely and revisit them more
frequently, creating an efficient, responsive and relevant business that is tough to beat.
While innovation is an invaluable tool used to
create or define new conditions to accelerate growth in performance, competitive advantage and profits, deconstructive innovation is an indispensable tool used to identify and eliminate existing conditions that are holding growth back.
Progress is impatient and unsympathetic to
those who resist change and cling to old rules, traditions and habits. The masters of change are always ahead of the game and if you want to break the records, you have got to break the rules.
Taking a step back to build forward
momentum is the art, skill and discipline of reinvention. Organisations that strive to master this today and weave it into their culture, will secure their position as industry leaders tomorrow.
50 Management Today | September 2012 The Innovation Journal
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