GARY WILDE HOW TO UNLOCK PERFORMANCE AND PROFITABILITY BY TAKING A STEP BACK


E


very business has the potential to


unlock


and profitability from its current systems, resources


greater performance and


market offering, because every system


is littered with inefficiencies of varying magnitudes throughout the value chain. This means that every business is leaving money on the table... some more than others.


Staying ahead of the game The challenge that keeps business leaders up at night however, is not to create the perfect system, but to engineer and constantly maintain a system that is less imperfect than their competitors. They do not need to outpace the ferocious and merciless beast of change to stay ahead of the game; they just need to outpace their competitors’ effectiveness at responding to change.


Innovation has become an indispensible strategic tool used by business leaders to develop their position within the market and keep their competitors at bay. But the competitive sustainability of an organisation is not only determined by how quickly and effectively it deals with obstacles and opportunities that lie ahead, it is also determined by how effective it is at eliminating existing conditions holding it back.


Progress is not only about what is driving you forward, but also what is holding you back. As competitive pressures mount, it is easy for business leaders to become so


The Innovation Journal September 2012 | Management Today 47


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