Often it is only when we challenge our entrenched thinking that we come up with sustainable and innovative solutions to our problems. I believe that there are a number of other frameworks that could be integrated with systems and design thinking to further improve the process. Both assume that the practitioner has the skills required to be creative, but often the environment does not lend itself to creativity. Integrating leadership, organisational learning and change management frameworks into the process will dispel the creative myths and barriers to change. If these can be identified, design and systems thinking can be applied to help overcome these obstacles.
Independently systems and design thinking offer solutions to parts of the problem. Collectively, if we can
integrate them into our the problem
challenges, I believe the outcome will be a more considered approach that addresses
daily holistically
and considers all of the stakeholders involved. Coming up with a good idea is not enough, coming up with the right idea is better, but identifying the right idea and creating a compelling experience around the solution will ensure sustainability and offer a unique competitive advantage.
References
1 Collins, J. (2001), “Good to Great”, HarperCollins Publishers Inc. 2 The McKinsey online survey, in the field from July 13 to 23, 2010, generated responses from 2,240 executives around the world, representing the full range of industries, regions, functional specialties, and seniority.
3 Martin, R. (2007), “The Opposable Mind: How Successful Leaders Win Through Integrative Thinking”, Harvard Business School Press, Kindle Edition, Chapter 4
4 Martin, R. (2009), “The Design of Business: Why Design Thinking is the Next Competitive Advantage”, Harvard Business School Press
THEY WILL BE THE WAY WE GET EDUCATED,
THE WAYS WE ARE ENTERTAINED, THE WAYS WE STAY HEALTHY, THE WAYS WE SHARE AND
COMMUNICATE. DESIGN THINKING IS A WAY FOR IMAGINING THESE
EXPERIENCES AS WELL AS GIVING THEM A DESIRABLE FORM.
TIM BROWN
About the author: Jason Haddock has previously helped start up a number of successful technology companies and now heads up the business intelligence and innovation competencies at Saratoga Software. He is busy with a Masters degree in innovation and is passionate about helping entrepreneurs start up globally successful business in South Africa. Being a serial optimist, Haddock is passionate about making a positive change in the world and believes that Africa, and specifically South Africa are well positioned to be a catalyst for this.
The Innovation Journal September 2012 | Management Today 57
AS MORE OF OUR BASIC NEEDS ARE MET, WE INCREASINGLY EXPECT
MORE SOPHISTICATED EXPERIENCES THAT ARE MORE EMOTIONALLY SATISFYING AND MEANINGFUL. THESE EXPERIENCES WILL NOT
BE SIMPLE PRODUCTS. THEY WILL BE COMPLEX COMBINATIONS OF PRODUCTS, SERVICES, SPACES AND INFORMATION.
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