Four Corners
LATIN AMERICA Latin Americans take to the skies Claudia Sender
Commercial and marketing vice-president, TAM Airlines
“Increasing wealth in the region has resulted in the emergence of a
middle class that is driving the demand for air travel”
EUROPE Never a dull moment….. Tina Andreasson
Castello Monte Vibiano Food & Services, Italy
“On a personal note I would welcome a
‘silent class’ onboard, especially when the day arrives when all mobiles can be used during flight”
I guess we have all recovered from the meetings / show of the year in Hamburg where finally (a much welcomed event that finally happened) we had the whole aviation industry gathered under one roof. Post Hamburg I think we have all been swamped but also inspired by the speed of responses and the fact that there are some interesting innovations out there – both in WiFi services and in food service equipment itself … Being constantly on the road I
fly whatever is convenient. If it’s lowcost I know what to expect; the same goes for the legacy carriers, when travelling for work it’s all about convenience and utilizing the time efficiently. The fact that WiFi is
getting more accessible and more airlines are equipping not only new aircraft but also remodelling and upgrading current fleets makes travelling and work easier. On a personal note I would welcome a ‘silent class’ onboard, especially when the day arrives when all mobiles can be used during flight. Europe is easy as in 2-3 hours you arrive in most corners and can actually survive without being connected – but If you can connect and do some shopping or pay your bills while you fly – I’ll go for the silent class instead. I think we will see a larger difference in the future where the low cost product goes as lean as possible while on the other hand
there will be a seamless product between private jets and first class. In between there will be the product that exists today. Both will offer a service and you’ll pay for both in a very different way. It also means that in our industry products and services must be on offer from buy on board, through standard service to the ultimate in hospitality and comfort. A huge difference in the offering
but facing the same challenges in handling and logistics before it reaches the guest. We are getting ready for The
Fancy Food show in DC and then IFSA Long Beach will be around the corner…may I call ourselves a ‘Travelling Tribe’….
www.onboardhospitality.com 41
In 2011 IATA (International Air Transport Association) noted that Latin America led the way in terms of RPK (Revenue Passenger Kilometres) growth. 10.2% growth on international flights, and 11.3% on domestic services when compared with 2010. In a global context the region’s giant, Brazil, with RPK growth of 13.7%, was only bettered by India. The Latin American and Caribbean region, as defined by ALTA (Latin America and Caribbean Air Transport Association), is made up of 43 countries with a combined population of 590 million. They represent 8.6% of global population and generate 7.7% of global GDP, yet account for just 2.9% of global
aviation passenger numbers; 5.8% when considering RPK. Increasing wealth in the region
has resulted in the emergence of a middle class that is driving the demand for air travel in Latin America. Part of the population has been swapping long distance bus travel for air travel, while an increasing percentage of Latin Americans have been taking to the sky for both business and leisure. When IATA recently said that improved February passenger numbers were in part due to Brazil’s carnival, many observers thought that this was the world travelling to Brazil, but in fact it was Brazilians and other Latins travelling to Europe, Asia and the US on holiday.
In less than a decade the number
of passengers transported in Latin America has gone from 74 million in 2003 to over 141 million in 2011. The growth has led to the consolidation of regional carriers such as Avianca, Azul, Copa, Gol, LAN, Taca, and TAM. 2012 will see the completion of
the merger of TAM and LAN to form LATAM, an aviation group that will not only be the major regional player, but a global aviation force that can compete with other international airline groups against a background of open sky policies. The Latin market, however, must
now evolve further, and mature in relation to both infrastructure and regulation.
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