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Feature: kids onboard


says Jean Power of Kidzsmart. “They can be customised with a client’s own characters and branding and brought to life on any smart phone or iPad.” The power of this particular product comes from its ability to be shared. Generation Y parents, Power explains, like to share their knowledge, experience of products or services and their children’s successes with their peers through mediums like Facebook or blogs and KidzShare allows parents to do this at the touch of a button. But parents also value wholesome


entertainment for their children that


doesn’t involve staring at a screen. “I’m a gadget man, says Jonathan Corbett of the Wandering Monkey, “but I would prefer my daughter to use her hands and play games that aren’t too insular.” Having said that, his company is considering digital apps for the future: “I think a range of digital and printed media is the ideal combination to keep kids amused on long haul flights”, he concluded. Redving of FunForKids agrees: “Children are very much into computer games today but those games can never replace the feeling of something physical in the children’s hands.” Sustainability is another buzz word, in fact,


Buzz is one of the companies which endorses it. Buzz’s Hamersfeld says products with genuine green credentials are becoming increasingly important for


kids’ pack suppliers. “In addition to


minimising packaging, reducing weight and utilising sustainable materials, kids packs can play a part in communicating environmental messages. There is a growing awareness amongst children about sustainability. Airlines are prioritising it to position their brand favourably with passengers, increase efficiency and reduce overheads.” Another trend identified by Buzz is infants


in the air. “Airlines are starting to realise that infants and toddlers (0-3 years) need to be catered for, says Hamersfeld. Due to globalisation, work commitments, and family friendly holiday destinations, more and more people are flying with little ones.” All infant and toddler items from Buzz include soft toys for cuddling, hand puppets for entertaining, teethers for soothing and bibs. www.buzzproducts.com www.funforkids.se www.gipusa.com www.kidzsmart.co.uk www.silversquiggle.com www.uniset.com www.wanderingmonkey.com


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