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Feature: kids onboard


year in ITCA Nice for its “Premium Service for the Child”. Says Asiana: “We strongly believe our children can have a delightful and unforgettable flight.” The service comes in two parts including VIP and Entertainment. In VIP children are presented with give-aways, called by their name and given a cabin tour. The Entertainment service gives children the opportunity to blow balloons, get a tattoo


and have their pictures taken with the crew. There is even a baking session in the galley and Asiana estimates that its crew spend up to an hour and a half of the flight time with the children.


Creating brand loyalty Kidzsmart is a creative agency that specialises in the design, production and publishing of


Buzz makes sure kids are entertained for the entire journey


customised products for kids. The company works with businesses, including airlines, to achieve this kind of credibility: “Companies invest in what we do to add value to their service”, said managing director of Kidzsmart Jean Power. “We believe that if a client wants to give something to a customer then they


www.onboardhospitality.com 21


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