Feature: kids onboard
is ‘entertainment for the whole adventure’, including games, maps, postcards to send home and a travel diary. The product, much like Silver Squiggle’s for bmi, is deemed a success by Corbett because it has visual impact, appealing to an international audience. UNISET has partnerships with leading kids’ brands like Disney, Barbie, Star Wars and the Smurfs which gives airlines the possibility to offer kids products with characters they recognise instantly from television. Its Disney activity pack contains 33 magic stickers which can be placed and moved around two different play scenes, five standing characters, 10 activity and colouring sheets, one postcard and seven colour pencils. Air Berlin cares about its young passengers
This page from top: award-winning Asiana Airlines; Buzz gives kids a different perspective; Chatsford Ltd. has been producing kids toys for almost 30 years. Opposite: IDT Jets uses the novelty of the flight for inspiration; G.I.P’s ‘back to basics soft toy’; The Wandering Monkey activity pack
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www.onboardhospitality.com
and has worked with Skysupply in Germany for the last few years to ensure its smallest passengers are kept entertained. The winning formula is the airline mascot, Air Bear, who features on puzzles, yoyos and wooden toys.
“Up-and-coming trends embrace the digital age. Digital creative colouring apps can be customised with a client’s own brand and bought to life on any smart phone”
Says Wolfgang Bucherl, managing director at Skysupply: “We run regular brainstorming sessions to come up with a concept which reflects the carrier’s personality”. Skysupply also provides kids’ kits to Swiss and South African Airways.
Future trends Although the current trend for activity packs, boxes or bags is traditional in its outlook, there are up and coming trends which embrace the digital age. “Our newest product is a digital creative colouring app called KidzShare,
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