CONTENTS Features:
Volume 28 // Issue 5
September/October 2011 Cover Story: Get Ready for Remote Start Season — page 20 The Industry’s #1 Resource
32 // KnowledgeFest 2011: Sequel Tops
September/October 2011 |
me-mag.com 20
12 // Q&A Keith Lehmann: How Not to Race to Zero Kenwood’s VP of sales said that retailers need to take more consider- ations into account—other than price or a closeout deal— when selecting lines. Most important is a vendor’s commitment to protect product value in the marketplace.
16 // Stats Specialists’ Report Card: Uhhh ... How do we fare in terms of consumer perception of our knowledge, exper- tise and quality of products we carry? A disturbing stat says not so well.
20 // Products New From KnowledgeFest; Equipped for Cold Sony, Parrot and MobilEye touted new gear or services; Robert Hephner gives his take. Plus, the latest remote start gear.
40 // Industry Awards New King in the Install Ring Jon Webb gets hearty congrats from the industry, while Al & Ed’s matches the hometown Lakers with a 3-peat.
62 // Tech Skills Everything But the Kitchen Sink
Ocala puts the missing piece in the Hyundai Genesis, while an F-150 gets some bass under the booty, and a Honda Civic goes robotic.
More Articles
8 Shots 10 Editor’s Forum 14 Feedback
16 Stats 17 Retailer Recommendations 18 Sales Snapshot
48 Web Analysis 66 External Effect
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
6 Mobile Electronics September | October 2011 Newsletters
52 // MERA MERA Wrap-Up: People Rule We love feedback here at MERA, and we got quite a lot of it regarding KnowledgeFest.
On the Install Side Todd Ramsey takes a deeper look at the sessions that appealed more to performers than principals.
56 //MECP The Top of Your Game: How Are You Getting—and Staying-—There? Every profession has ways of staying up-to-date on practice and expertise; yours is no different. Certified and Recertified Installers List Join us in welcoming four new Master Installers to the ranks!
Original The good news coming from Grapevine, Texas, is that KnowledgeFest 2011 broke attendance records and netted packed seminars and luncheon keynotes. While many exhibitors said they would have pre- ferred more dedicated show floor time for attendees, most reported that their par- ticipation met or exceeded expectations. Read more on page 32.
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