Columbus Car Audio
www.columbuscaraudio.com
A quick search online for car audio products and
services in the Columbus, Ohio, area ranked Columbus Car Audio at the top, and they were in the top three of local- ized Ohio searches, no doubt due to some diligent SEO work. Their three store locations are listed right along the top of the homepage of their website, making instant recognition of where they are very easy. Contact phone numbers under the locations, along with a centralized phone number in the left pane with a message to “Call Today to Schedule” indicates their teams are willing and able to serve you quickly. Calling each store asking for Danielle or Todd Hays resulted in
instant recognition and quick transfer to their extensions. This indicates the crews at the stores are in regular contact with the owners and frequently get contacted over the phone about the site, which gives a reassuring feeling to potential customers. In an interesting approach, Columbus Car Audio does not show specific products they sell or install. They do, however list all product categories, which when clicked, take you to a page that describes what can be done to your vehicle and what the stores are capable of. In the more specific categories like In Dash Receivers, the brands they carry are listed, giving some indication of the lines they sell. However, the brand logos link you to the manufacturer’s site, which not only allows the visi- tor to get away from the site, and possibly never come back if
that manufacturer has a retailer locator they are not listed first on, but it also shows the entire product line from the manufacturer. While they may indeed be able to get any of those products, it’s unclear if that is so, which may be confusing or frustrating to a potential customer. In addition, on more general pages, like for Bluetooth, the links go to consortium sites that are not consumer-friendly at all, although they are packed with good information. Several logos and links drive you to visit their Blog and Face- book sites, as well as signing up for their E-Mail newsletter. The Special Offers link takes you to a page with flashy sales promotions, which encourages people to visit often to see what the latest deals are.
Their Contact page gives great location information such as store hours, contact info, and even links for directions. A form lets you fill in your information to get contacted by their expert team to help you with any questions. And on the Affiliations page, you get an idea about how serious they are about their business, stating their relationships with MERA, ICE, MESA, CEA, SEMA, Angie’s List, and of course, their Better Business Bureau accreditation which has been active since 1979. Todd says his crew spends around 10 hours per month pro- viding content and change suggestions to their web designer. They have plans to add new guidelines for their crew, including updating their Facebook account 4 or more times per day, and posting to Twitter at least 6 times per day – most of these will be friendly or social posts versus selling posts, but the two will combine when necessary. In 2012, Hays states that nearly 60% of Columbus Car Audio’s advertising budget will be devoted to their website and online presence. Their ability to perform off-site installations, including Car Dealer work, is noted on the site in several places, and there is even a special log-in for Car Dealers. The Gallery shows off some seriously sweet rides, including many exotics and clas- sics, demonstrating their ability to work on anything you can throw at them.
www.me-mag.com 49
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68