Extreme Performance
www.extremeperformance.biz
The Services page attempts to display the many installation categories they perform work in, and the many brands the carry and/or service. It’s a bit daunt- ing to look at, at first glance, but once your nerve-endings settle in it is easy to see this store does just about everything under the sun. With full equipment for even engine performance upgrades and wheel replacement and alignment,
and
with custom audio and security op- tions, it is easy for a customer to get excited about bringing their hot new vehicle into the shop to get upgraded, and to keep coming back for more up- grades down the road. On the brands page, it should be noted they only dis- play the logo, without sending you to the manufacturer, which keeps the customer focused on their site, without getting dis- tracted or pulled in another direction. It also encourages contact with their team of experts to find out about products that can be specifically applied to their vehicle. Information about their single location is easy to find, with a map of the area and store hours clearly displayed. The Contact page gives a short bio and image of each employee, which does wonders for people getting a gauge of what to expect when visiting the store. Email addresses are on each bio, and the icons at the top allow you to contact each department di- rectly via email as well. Their Facebook page is easily accessible via the logo in the header of each page, and that account holds individual build galleries for a ton of vehicles, allowing visitors to see their awe- some work and attention to detail. These build pictures are also accessible on the Gallery page of their site, but each one links back to the Facebook page, so it’s easier to view there. They could improve this a bit by grouping the build photos to- gether on the website in similar fashion to their Facebook page.
50 Mobile Electronics September | October 2011
Some work needs to be done on SEO, because un- less I searched for extreme performance, I could not find them. They were number two once that was entered though. Zach Abass men- tioned the crew spends close to ten hours per month making changes or adding content to the site. They have a web things,
expert load and provides it in a test format for the crew to view
before it goes live, adding some checks and balances. On Face- book, however, many of the employees will post about store updates and vehicle progress throughout a build, so it can be quite entertaining to watch their Wall. To say these guys are involved in their community or in their specialized interests would be an understatement. The Shows page exhibits local Benefits they have been involved with, as well as industry events and even local car group meets. Keep- ing these up to date with current information is critical to keep people coming back to see what is going on, so some focus needs to be devoted to that. On the Home page, you can even pick up some Extreme Per-
formance swag, which is great – these items no doubt increase awareness non-stop when people wear them, so it’s an invest- ment worth making for a shop owner.
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