guides provide a context of terminology and process that makes sense. In this day and age, you will not find a more suitable set of industry specific refer- ence materials than you will in the MECP study guides. It’s a great way to stay up to speed and ensure everyone in your shop or organization is actually speaking the same language. Open one of them and you will learn something and refresh other information you may already know, but have forgotten. There are no better general installation related books available for technicians in our industry today than MECP study guides.
MECP IS CREDIBILITY Taking the MECP exams and achieving passing results is yet another part of continuing education, particularly where your customers are concerned. Displaying current MECP certificates for technicians and product specialists allows your cus- tomer to see that you voluntarily participate in maintaining an industry recognized professional credential. It says you care enough about your professional status to exceed the expectations that customers expect. For technicians especially, having an Advanced, then Master level MECP credential tells customers and employers that you are an asset to the industry. Although a lot of focus is placed on the MECP technician levels (Basic, Advanced,
and Master), the Mobile Product Specialist (MPS) certification is also a very important credential. This is intended for people who are selling aftermarket mobile electronic products and includes important elements like terminology, audio system design, and in-depth analysis of product categories. The MECP Mobile Product Specialist certifica- tion is a differentiator that many retailers utilize to identify people who should be in a sales position (and who shouldn’t). After all, this is the primary contact point with the customer and if we can’t get those interactions right, it doesn’t even matter what kind of technicians are working on the cars. People need to know they are dealing with product specialists who get it, and an MECP Mobile Product Specialist certification is a great way to demonstrate that!
MECP IS COMMITMENT With so much talk of the challenges the industry is facing, now more than ever
it’s important to commit to delivering excellence at each and every turn. For many retailers, this begins within by letting customers know what you are all about. You will find that customers appreciate the commitment of professionalism that a recognized industry credential like MECP certification brings. It’s just an easy way to position yourself well above the competition in the mind of the customer! Remember, above products and brands, sell yourself first. You want to leverage all of the assets that are part of your unique professionalism including vibrant dem- onstrations, superior product knowledge, high quality installation standards and professional credentials. Look at the retailers doing well in the market today and you’ll see these very same things.
MECP CERTIFICATIONS THROUGH AUGUST 2011 Master Installer — Kevin Kanowitz — Henderson, NV Master Installer — Joseph Padula — Port Orange, FL Master Installer — David Rogala — Trenton, MI Master Installer — Timothy Walker — Woodstock, IL Master Installer — Brooke Wilson — Pataskala, OH Advanced Installer — Ezra Anderson — Tallahassee, FL Advanced Installer — Jared Bachmeier — Spokane, WA Advanced Installer — Jeffrey Bayan — San Leandro, CA
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