platform that suppliers and retailers can use to more easily convey product information directly to consumers. But there was more! That’s just a sample of some of the sales and marketing education, professional installers
learned tips from the pros in our industry as well. Sessions like, how to overcome network integration challenges, the best way to profitable fabrication and the latest in remote start technology just in time for the winter selling season. All in all, the event provided information critical for growing your business and our industry. If you missed out this year, there is still hope. Many of the keynotes and education sessions were recorded with both video and audio. While it’s never going to be as great as being at the event, it does provide great information to help you grow your business today. Be on the alert for details on how you can view these educa- tion sessions, roundtables and keynotes to learn what others already know, KnowledgeFest is a must attend event for the mobile electronics industry professional. Now that KnowledgeFest 2011 has passed, it is time to focus on how MERA can best provide the necessary tools to grow your business. I mentioned a couple of great new member benefits that will help, but there is much more that MERA can do. MERA provides a career center for job seekers and employers, a great consumer finance program from CarCareOne, a comprehensive insurance center offering health, property and liability in- surance and group rates. To make your business run smoother, we provide the best in POS software with TSS to run your business economically and professionally. And to make sure you know everything about the next vehicle that drives into the bay, MERA has the MAID, the number one choice of professional installers providing the latest data on every vehicle that comes into your bay. And to make sure the product and installation has the warranty that your customers need, The Warranty Group has partnered with MERA to protect your customers from unexpected repair costs and provide additional profit on your sale. So when you open the doors of your store today, know that MERA’s leadership is working for you. We are diligently working for the benefit of our members and the industry every day! We hope you take the time to call one of us and find out how to take advantage of these excellent benefits for your business now, and stay tuned for additional benefits that will help you grow and thrive for years to come! ■
“KnowledgeFest didn’t disappoint.
We attended last year to check it out and decided that MERA’s management team had a good thing going. This year’s event proved to be well-organized, inter- esting and filled with excited retailers from all over; during our classroom ses- sion, we had people from Hawaii, New York, Florida, California and all points in-between.
There is no question that
there was something here that attracted the rank-and-file. Some of the keynote addresses weren’t just interesting, but were a privilege. There was some pretty heavy talent there, and most 12-volt guys would never get a chance to hear what they did.
It was an eye-opener for
many. If only 10 percent of the attend- ees went back to their stores and made positive changes to their business, the whole would benefit.” — John Haynes C Al & Ed’s Autosound, Van Nuys, Calif.
“It was nice to see a wide variety of educational courses throughout the show. The manufacturers training at the end of the day let vendors promote their products and back them up with useful knowledge. The representatives at each booth were definitely the A-Team. If you’re focused on improving your business and knowledge, I don’t believe there is another 12-volt in- dustry event that is more important.” — Harry Lichtman – Depot Auto Sound & Security, White Plains, N.Y.
“This was only my second time attending the show, but after taking what I learned last year and putting it to good use; I had to do it again. Being asked to present at this year’s event was icing on the cake, as I am a firm believer that in order to improve yourself, you have to improve those around you as well.
To stand there at the front
of the room and looking at a room packed with attendees from around the country, eager to learn, ready to soak it all in, ask-
ing questions and sharing experiences – that’s what it’s all about.” — Michael Abeita – Stealthworks
“The show was by far the most orga- nized 12-volt industry event we have attended in years. It was great to see our industry is alive and well and that the fu- ture looks even brighter. We encourage everyone in the industry to step up and take part in the show every year.” — Dan Facciolo – Marketing Director, Automotive Data Solutions Inc.
“I believe KnowledgeFest can become the must-attend event for serious 1- volt retailers, reps and suppliers. German Maestro is committed to active participa- tion on the floor and education sessions. We will encourage our retailers, reps and retailers at large to join MERA and at- tend. It’s good for business.” — Ray Windsor – German Maestro USA, SPL Partner Ground Zero
www.me-mag.com 53
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