Perfectionist Auto Sound & Security
www.perfectionistautosound.com
A graphically beautiful site, Perfectionist Auto Sound & Secu- rity shows off — with much bravado — its many well-deserved awards over the last couple of years. The quick-scrolling graph- ics on the Home page make quick work of showing a great reputation in a small amount of time – something that is critical in today’s fast-paced world. With their Facebook page linked from every page, and their phone number right next to that link, it’s very easy to contact the crew to talk about their products and installation services. The About page shows the staff and talks about owner John Schwartz’s accomplishments, which is awesome - but some customers may feel more confidence if some staff members are touted as ‘experts’ or ‘specialists’ in certain categories. It would be easy to break his crew out to capitalize on that if de- sired. The list of awards on the bottom of that page speaks for itself, and their video commercial is pretty cool. In Services, depending on which tab you click, you get a different experience each time; clicking either the Bluetooth™ link or the iPod™ tabs takes you to a page that describes the technology, clicking the Remote Start tab takes you off the site to the Compustar website, and clicking the GPS tab takes you to page where each product category is explained in full detail, with interactive displays and good product info. This last experience, by far, is the best
one for a
consumer, and since all the products listed in the other tabs are in categories in the catalog, it may make sense to have all of them link to that category in the catalog. This will add con- sistency to the site and increase customer confidence on who they are buying from. However, on these pages, the site look is completely different, the Perfectionist logo is rather small in the upper left corner, and the About Us tab shows In Car Experts info instead of Perfectionist’s info. Fortunately the Contact Us button gives specific store hours and location information. I personally like the same look and feel of the basic pages of product category descriptions on the Perfectionist site.
The site shows full support of ICE and accredita- tion by the Better Business Bureau, and the Gallery shows off some wicked installations and customized rides. An image
of the store on the Contact page gives the customer some guidance on what building to look for as they arrive, and a map with plenty of contact info completes the information delivery. John states his web designer updates and restyles the site 1-2 times per year to freshen things up, and that he personally spends time each week posting on Facebook and adding or changing pictures in the Gallery. A very visually appealing site with a few minor navigational is- sues that could be shaped up quickly, that delivers a very good customer experience and encourages people to visit. Events or Specials would help draw people back more often, but the Facebook page does a good job of getting some consistent communication out to the masses.
www.me-mag.com 51
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