INDUSTRY AWARDS
concerns. An excellent troubleshooter who finds what is wrong with an install, even if Ray’s Electronics did not do the aftermarket install.”
Anticipating a third straight Retailer of the Year win, Gabi Marshal (left) and John Haynes (right) of Al & Ed’s Autosound entertain Joel Kaplan of Alpine Electronics.
The second stage of the Industry Awards opened up voting by the industry to narrow the Top 50 and Top 100 to 12 finalists in each category. The “Top 12” retailers and installers were selected based on the high- est number of industry votes. This required candidates to “campaign” for votes from manufacturers, distributors, reps and other retailers and installers. And, for the first time, stores were able to let their customers vote for them as well. “We decided to open the voting up to consumers because we wanted to provide retailers with a tool to make their custom- ers part of the excitement,” said Solomon Daniels, editor-in-chief of Mobile Electronics. “Many retailers reported that they were hap- py to have a reason to reconnect with past
We’re down to the wire!” the chain posted on
its Facebook page. “We would like to reach #1
status again, but we can’t without your help.”
Mobile Electronics magazine Editor-in-Chief Solomon Daniels sits down on the job during his opening remarks at the Indus- try Awards presentation.
customers and get them excited about help- ing their business. In all, we netted more than 2,500 votes from consumers alone.” Many retailers, such as Car-Fi in Spring-
Jon Webb of Performance Audio Las Vegas and John Schwartz of Perfectinist Auto Sound and Security (center, left and right) celebrate with friends and coworkers after receiving honors of Installer of the Year and retailer of the Year, respectively.
44 Mobile Electronics September | October 2011
field, Mo., used Facebook and other social network sites to solicit votes. “OK - We’re down to the wire!” the chain posted on its Facebook page. “We would like to reach #1 status again, but we can’t without your help. Please vote for Car-Fi and our installer Jay Enge in the Mobile Electronics Magazine In- dustry Awards. As of yesterday we moved to 16th in the voting - help us get the rest of the way. Thanks for being Car-Fi fans!” Each of the Top 12 was asked to submit materials that would allow the magazine’s editors to judge their business acumen, in- stallation expertise and other factors. The winners were be announced at MERA Knowl- edgeFest 2011.
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