The Way Out ... and In: Connectivity in the Vehicle Smartphones currently hold 42 percent


U.S. household penetration, according to CEA, so it’s no secret that they are the most practical means to deliver connectiv- ity into the vehicle.


Good News? Head Units Grow in 2011


While not a huge jump compared to Home Audio, aftermarket head units grew 2 percent in terms of dollars sold from manufacturer to retailers. MP3 players and digital cameras are down, most likely due to these features being incorporated into smartphones.


Going Green: Consumers Value Energy Concerns According to this stat from CEA, ‘Ener-


gy Use / Green Attribures’ ranks higher than warranty,


indicating consumers


value the immediate impact of product use slightly more than what happens if it breaks down.


Consumer Perception: What the ... This stat is especially disturbing


of you’re a specialist retailer: more consumers perceive that general electronics retailers (Best Buy, Fry’s etc.) sell high-end gear, offer specialized services and superior product knowledge than special- ist retailers. No doubt continuous marketing has a lot to do with this.


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