Innovative Creator Brad Pitt and the Make It Right Innovations That Benefit The Larger Community Include:
Make it Right is committed to making a difference in the more than 4,000 homes in New Orleans' Lower 9th Ward that were destroyed by Hurricane Katrina. The foundation was started two years after Katrina struck, when Brad Pitt toured the city to discover the neighborhood was still deserted and devastated. Pitt promised the families he met there that he would help make it right. He founded Make It Right to build 150 affordable, green, storm resistant homes for families living in the Lower 9th Ward when the storm hit.
"In December 2007, when Brad Pitt conceived his plan to rebuild part of the flood-ruined Lower 9th Ward, he had the future in mind."
The challenge to the architects he invited to contribute to the project was daunting. They were asked to base their work on traditional New Orleans typologies – the “shotgun” single family home, and the “duplex,” a multi-family home. They were asked to make the homes green, affordable, and durable enough to weather the storms to come. They were expected to design homes that would be built using materials inspired by Cradle to CradleTM thinking and verified to be non-toxic and reusable. And finally, they were asked to design homes that were aesthetically-advanced. The results you will see in the next pages.