THE EDGE NEW PRODUCTS
NEW WEBSITE LAUNCH
P
ro-10.com are pleased to announce the launch of their full range of sports supple- ments. The
Pro-10.com approach
allows athletes to choose what they would like to take and how they would like to take it according to their individual needs. Elite athletes today need to be aware of what they put into their bodies and this concept provides them with the power to control what they consume before, during and after training. The selection of base products or “ingredients” also allows fitness enthusiasts and professional sports nutritionists the flexibility of creating their own product. James Babbayan, Brand Manager of
Pro-10.com sports nutrition comments: “We are very excited to be launching this range of products and the concept behind them into the UK. The UK sports nutrition market is competitive, reflecting the growth in demand for the category. However, our approach is unique in the marketplace and we are confident that we will fulfil a real consumer need for this highly effective and proven method of supplementation. “Our new UK website
www.pro-10.com is built to provide consumers with guidance on how to create their own tailored supplementation programme and fitness regime. It offers a place fitness enthusiasts can visit and get the most trusted advice and products available today.”
Pro-10.com will be providing high quality sports supplements including whey protein, CLA, creatine, fat burners and branched chain amino acids. By focusing on key products,
Pro-10.com can manufacture in bulk and pass the savings on to the consumer.
44 MUSCLE&FITNESS
BREAKTHROUGH SPORTS BRA
OUGH N
o self-respecting woman heads out to the gym these days without donning a sports bra. Many have different bras for different
activities and the choice available now can be bewildering. PureLime has just made the decision- making a whole lot simpler, however, by producing an “intelligent” sports bra—the new 0096 Compression Bra HRM—that’s different to anything else on the market today. The new 0096 Compression Bra HRM
is the result of PureLime teaming up with pioneers in the field of textile electronics and sensors, Clothing+, to create a bra design that allows any leading brand of HRM transmitter to be attached to the outside of the bra so it can then wirelessly send data to a monitor watch. No more uncomfortable chest-straps, just a sports bra that allows women to
exercise comfortably and effectively. As with all PureLime sports bras, the new 0096 Compression Bra HRM reduces the breasts’ movement during exercise by 75%, protecting the Cooper’s ligament (nature’s own support system for the breasts that can get stretched during exercise). Add to a comfortable, high performance, beautifully designed sports bra, the option of attaching a heart rate monitor, and you have a winning combination. RRP: £44.99. Visit
www.purelime.com
MUSCLE
ith 39 g protein and just 0.8 g carbohy- drates, USN’s Premium 8 Hr Casein contains undenatured
. It supports
first-step extracted pure calcium caseinate and Aminogen®
rapid, complete muscle recovery and is scientifically formulated to ensure an optimal, steady amino acid release into the body, without any bloating effects. Unlike whey, which is absorbed quickly in the body, calcium caseinate is an insoluble, slow digesting, milk-derived protein. This makes calcium caseinate an excellent choice of protein right before
RECOVERY W
bedtime, since it offers a slow, steady synthesis of aminos, promoting muscle mass. It has also been shown to be anti-catabolic. RRP: £39.99. Visit
www.usn.co.uk
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