say, “I’m going to eat chocolate cake and I’m going burn it off.” Your body doesn’t work that way. Once you store fat, it’s very difficult to burn those calories. Your body’s metabolism isn’t like that. That’s another myth. You can’t just burn the calories you’re consuming.


M&F: How personalised does a diet have to be? RJ: The high-end clientele I have are people who are being paid $20 million to shoot a movie. It’s serious. There’s a lot at stake, so yes, it can be very individualised. But there’s a range. It can go from one to 10. A one could be a quick questionnaire for me to see where you’re at and develop a customised programme based on the questionnaire, and a 10 could be where I actually do blood and urine tests, also genetic testing. I do many different tests. I can find out so much about you; I can know more about you (I tell my clients), than you know about yourself. Once I get that information I can develop a specific diet based on their allergies, their food specifics, the chemicals in their bodies, their deficiencies. I can correct them and you can get much quicker and better results that way. I don’t guess. I test, always.


M&F: Does someone need to be Sly Stallone or Nicole Scherzinger to come to you and say, “Rehan, help me out”? RJ: My time is limited, to be honest with you. The customisation takes a lot of time. It’s not really affordable for the average person, but people can buy my books, they can join my online community. There are ways to get information from me without getting a customised plan. People can call and say I want to talk to you for an hour and get all the information and move along. I’m happy to do that. I answer all my e-mails. I get over 300 emails a day and I try to answer every one of them.


M&F: You wrote an article about diet and training during the Islamic holy month of Ramadan, when Muslims are required to fast during the day. How big is the body building scene among observant Muslims? RJ: It’s pretty big. It’s huge! In the Arab world and in Malaysia and Indonesia, bodybuilding


20 MUSCLE&FITNESS


is huge. It’s growing tenfold. They have huge competitions, they have international federations. You see a lot of pro bodybuilders from there as well. I think that it’s pretty big, and for someone who is observant it’s possible to do if you have the right type of knowledge. You have to go down to about four or five mini-meals during Ramadan. Where there’s a will, there’s a way. You’ve got to plan ahead, hydrate as much as possible during the night,


THE LOWDOWN REHAN’S FIVE FAVOURITE THINGS ABOUT ENGLAND


1. I love the people. They’re very welcoming to people from the States. They’re hungry for knowledge, which is always fantastic. They’re very astute. They want to learn the right information and apply it to their own lives. It’s gym-rat oriented. There are people that really want to get the right information for them and will spend the money on the supplements and they’ll do what it takes to get fitness success.


2. I love the gyms here. They’re the sort of gyms I like to train at, which are more hardcore gyms, the dungeon-like gyms, which sounds funny coming from me. People say, you’re a Hollywood trainer, you have a place in Beverly Hills! I tell them my personal style has always been hardcore. I started in powerlifting, I trained in a basement gym in Texas. That’s where I come from. I love that about this country, that there are tons of those gyms. I was at one last night called the Emporium, which is a fantastic gym.


3. I love the accents. They’re quaint, they’re unique, like when I’m in Texas and hear that country accent. It distinguishes a place, it adds character to it.


4. I love the Tube. There’s nothing like it in the US at all.


5. I think some of the restaurants are amazing. Especially Nando’s! That chicken breast—I need that. They don’t have that in the States.


take certain nutrients that can prevent deficiencies, like multivitamins and minerals. Cover your basics, you can certainly get results. You can train at night, you know. M&F: What would the Prophet Mohammed think about bodybuilding? RJ: (Laughs) I would say probably anything that makes you healthier and stronger is good for you. That’s what I would say. M&F


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