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IFSA Seattle


See you in Seattle, WA!


IFSA Seattle 2011 Conference - This year's annual conference and exhibition takes place at the Washington State Convention Center co-located with APEX and Aircraft Interiors Expo


Monday, September 12 0730 – 1700 Registration Desk Washington State Convention Center South Side 0925 – 1015 Marketing from Airframers’ Perspectives: Boeing & Airbus Randy Tinseth, vp, marketing, Boeing Commercial Airplanes and Bob Lange, vp, marketing, Airbus Washington State Convention Center South Side Ballroom 6 BC 1100 – 1150 Simon Talling-Smith, executive vp, Americas, British Airways Washington State Convention Center South Side, Ballroom 6 BC 1150 – 1200 Aviation Industry: Behind the Scenes Douglas King, ceo and president, Seattle Museum of Flight Washington State Convention Center South Side, Ballroom 6 BC 1315 – 1400 Brad Tilden, president of Alaska Airlines Washington State Convention Center South Side, Ballroom 6 ABC 1400 – 1500 USDA/FDA Presentation Dr. Terry Morris, U.S. Department of Agriculture and Dean Davidson, food and drug administration Washington State Convention


Conference speakers


Brad Tilden, president of Alaska Airlines As president of Alaska Airlines, Brad Tilden leads a team of 9,000 people operating the eighth-


largest US airline and serving over 16 million passengers a year. This includes oversight of a 117-aircraft fleet operating in more than 60 cities across North America and Hawaii that produces annual revenues of $3 billion. Under Brad Tilden’s leadership the airline was ranked highest in customer satisfaction among traditional network carriers by JD. Power and Associates for the third consecutive year in 2010 and led major domestic airlines in 2010 with its on-time performance.


24 www.onboardhospitality.com


Simon Talling-Smith, executive vice president, Americas, British Airways Simon Talling-Smith was appointed evp Americas


for British Airways in August 2008 and is responsible for the airline’s extensive commercial and customer service operations in the USA, Canada, Latin America, the Caribbean and Bermuda. In addition, he leads the $7Bn transatlantic joint venture across the three carriers: American Airlines, British Airways and Iberia.


Randy Tinseth, vice president, marketing, Boeing Commercial Airplanes Randy Tinseth is vp, marketing, for Boeing Commercial


Airplanes, a position he’s held since April 2007. He is responsible for marketing efforts across Commercial Airplanes' entire family of products and services contributing to planning and product development, understanding and communicating market requirements and the market outlook and supporting market positioning and sales activities.


Center, Ballrom 6BC 1800 – 1900 Opening Reception The Garage 1900 – 2100 IFSA Foundation Bowling Tournament The Garage


Tuesday, September 13 0800 – 1700 Registration Desk Washington State Convention Center South Side 1000 – 1630 Exhibit Hall Open Washington State Convention Center Hall 4B 1100 – 1200 Food Trends Presentation Dr. Victor Gielisse, associate vp of Culinary Institute of America Washington State Convention Center Hall 4B 1230 Lunch Washington State Convention Center Hall 4B 1230 – 1300 Chefs’ Competition Showcase #1 Washington State Convention Center Hall 4B 1300 – 1330 Chefs’ Competition Showcase #2 Washington State Convention Center Hall 4B 1500 Announcement of Chefs’ Competition Winner Washington State Convention Center Hall 4B 1600 Best of Show Announcement Washington State Convention Center Hall 4B


1800 – 1900 Leader’s Reception 2100 – 0000 Hospitality Suite—Cirrus Room Sheraton Seattle Cirrus Room


Wednesday, September 14, 2011 0800 – 1700 Registration Desk Washington State Convention Center South Side 9000 – 1000 Annual Business Meeting / Foundation Scholarship Awards Washington State Convention Center Hall 4B 1000 – 1600 Exhibit Hall Open Washington State Convention Center Hall 4B 1300 – 1330 Product Demonstration #1 Washington State Convention Center Hall 4B 1400 Tradeshow Raffle Drawing Washington State Convention Center Hall 4B 1500 – 1530 Product Demonstration #2 Washington State Convention Center Hall 4B 1830 – 2230 Fun Night, co-located with APEX◊ Seattle Museum of Flight


Please note: Information correct at time of going to press


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