SIM Leisure Company profile
water experiences in the unpolluted tropical rivers and sea of their childhood and it will allow younger visitors to experience interaction with water in a safe family-oriented green environment. Through learning about water and conservation the younger generation will come to appreciate water as a resource that needs to be both enjoyed and preserved in every
available to them. Waking up to birdsong and the sound of the wind through the treetops is just one of the new experiences, and where? At the ESCAPE Hotel on the island of Penang, Malaysia.” Sim explained: “ESCAPE Hotel will not be a conventional
hotel with lifts and long corridors. All hotel rooms will be either in the form of tree houses, cabins or tents with all the creature comforts and safety, bringing visitors closer to
way it touches their lives, be it a visit to the waterpark, switching off taps or looking after our rivers and oceans.” Continuing the rivers and oceans theme,
visitors have the opportunity to experience the ESCAPE Marine Park that mimics the tropical aquatic eco system. It features multi-level eco systems that are interdependent on each other, namely rainforest watershed, rivers, lakes, flood plains, wetlands, mangroves and finally the sea and oceans. “ESCAPE is all about
allowing the visitor to become that little bit ‘greener’ by being immersed in ‘fun with a bit of learning’,” Sim stated. “Sim Leisure is proud that the redefinition of the theme park along with the promotion of family values
nature. From the balconies visitors will be able to view the vista of ESCAPE and decide which activities they’d like to do that day. At the ESCAPE Hotel, we encourage the use of energy in moderation with individual energy and water metering. Guests will be rewarded for their eco-friendliness.” ESCAPE Adventure Park promotes outdoor fun activities
interacting with nature. Activities here are physically demanding but entertaining. There will be a section where domesticated animals will be showcased in themed environments to reinforce a caring attitude towards animals. “If whizzing down ziplines, mountain biking or luging is
not your thing then prepare to soak yourself in the fun of the ESCAPE waterpark where families can have fun in water in a natural setting,” Sim said. “Adult visitors will remember the
and entertainment are being born in Malaysia. This world- class tourism destination promotes values that will enhance Malaysia on the global stage. ESCAPE is an example of how a park can be both visitor and values based, at the same time as being a commercially successful business.” There is no doubt ESCAPE is about business, but it’s
all about doing it the right way. Sim Leisure has already been approached by interested parties around the world for whom ESCAPE’s philosophies and the opportunity of bringing edutainment to the masses resonate with so loudly. ESCAPE is also a global brand that is easily adaptable to landscape, climate and culture. After all, the opportunity to have fun with a bit of learning is within us all.
Sim Choo Kheng
www.InterPark.co.uk 55
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