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DEAL report


ProSlide Technology Lars Lenders, business development manager for


ProSlide’s Lars Lenders (left) and vice-president of sales, Jeffrey Janovich


Canadian water rides giant ProSlide Technology, has been attending the DEAL Expo for 10 years and noted that the Middle Eastern leisure market is currently experiencing a slowdown in several territories. “The credit crunch has hit the real estate development market very hard in the UAE, with the latest protests in the Middle East not helping either,” he said. “We believe the two developing


markets in the Middle East are now Iran and Qatar.”


Severn Lamb UK-based leisure transport group Severn Lamb exhibited


at DEAL for the first time in more than six years in 2011 and managing director Patrick Lamb reflected positively on the contacts he had made throughout the exhibition. “In particular, I was pleased with the level of emails already


in my inbox upon my return to the office and responses received to date,” he told InterPark. “All indications are that the leads received were of reasonable quality.” He added: “Our objective of exhibiting at DEAL was to


promote our existing product line of people moving and engineering leisure solutions, therefore enhancing our presence in the Middle East. This was particularly relevant on this occasion, given a recent project that we have been working on in Oman for the Ministry of Tourism that is due to be delivered in June this year.”


Rainbow Productions Licensed character specialist Rainbow Productions


Rainbow Productions’ mascot, Julius Cheesar


showcased numerous examples of previous projects undertaken in the Middle East region at DEAL 2011, including the creation of promotional mascots for use at Dubai and Sharjah festivals, the mascots for the AFC Asian Cup Qatar 2011 and mascots for use by a Lebansese leisure company. “The Middle East leisure market


is becoming increasingly significant to Rainbow Productions,” said spokesperson Helen Ede. “We feel the region is set to grow in importance for the company over the next few years as we continue to consolidate and expand the relationships we’ve made. “With projects seemingly back on track


20 InterPark May-June 2011


in Dubai, Rainbow Productions is ready to continue providing high quality content to FECs, attractions and venues.”


Polin Waterparks and Pool


Systems “DEAL 2011 was one of the best DEAL shows in its


history,” said Bilge Pakis, architect for Polin. “As a regular exhibitor at this show, we can easily say that not only the quantity but also the quality of the visitors was increased. “We promoted several new products, including King


Cobra, Racer Series, Splash Cinema, Surfstream and Creek Surfing this year. As a company located in the region, the Middle East leisure market has always been important for us. The importance of the region will definitely grow when we look at the quality of the visitors.”


Polin architect, Bilge Pakis


The Juice The Juice, the UK-based 3D and 4D attraction film distribution, merchandising, licensing and brand development company, exhibited at DEAL for the first time in 2011 and company director Pauline Quayle said she received numerous quality leads at the show.


Pauline Quayle and James Brocklehurst


Maurer Sohne Maurer Sohne has been regularly visiting the DEAL


Show in Dubai for the last 10 years. “In December 2010 the world’s largest indoor theme park, Ferrari World, was opened in Abu Dhabi, and at the same time the new Maurer Duelling Coaster Fiorano GT Challenge opened,” the company’s Horst Ruhe said. “The system, with its four launches per coaster, is very popular and therefore the discussions in the Maurer


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