Company profile
Sim’s ESCAPE concept ushers in the next generation of leisure destinations
SIM Leisure Consultants recently launched its brand, ESCAPE - the initiative that represents the group’s philosophies, values and growing position in the global family entertainment sector Sim Leisure’s background and capabilities have been
built on the journey that Sim Choo Kheng and Paul Blunt have taken through the leisure park industry. Starting as employees within the industry, they had first hand experience of how parks should and should not be run. It is through the business partners’ frustration with
previous employers’ lack of ethics or care for the visitor, combined with their views that leisure parks were just there to shift real estate, which provided the impetus to found Sim Leisure back in the 90s. Since that time, Sim Leisure has become an admired service
provider with a head office in Penang and satellite offices in Singapore, Bahrain, the UAE and Spain. From a beginning as park managers, through to designing and building theme and waterparks around the world, Sim Leisure has lived up to its company motto of “fun is serious business.” According to the company, there is an alternative to the
“all you can consume” culture and Sim Leisure is taking the bold step to forge a new trail by redefining the theme park through its ESCAPE philosophy. “ESCAPE is more than mere family entertainment; it
is a set of philosophies and values that promote a better tomorrow,” said Sim, who was the brainchild of the concept.
54 InterPark May-June 2011 Through the ESCAPE concept, Sim said he was passionate
about recreating an environment where family values and entertainment come to the fore. “Put to the right use, technology can greatly benefit mankind, but we must look to the past to guide the future,” he said. ESCAPE also takes an holistic view of its impact on society
and the environment. For example, gifts and souvenirs for purchase will come from local cottage industries rather than adding to the negative global impact of sourcing “cheap” goods from low cost countries. “Let’s put ourselves in the shoes of a visitor to ESCAPE and imagine the learning, fun and excitement that is
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72