Harnessing the po Advetorial
“Music is one of the most powerful and influential forces in the world today.”
- Matthew Lewis, CEO and President, SimonWill Productions
SMART theme park managers have long recognised the power of popular music to excite, delight and captivate their guests. Even in the hard-core ride parks, guest response to the new, MTV-style mini-concerts is overwhelming. That’s why park managers turn to us. We’re SimonWill Productions, a full scale
production company that creates unique, live entertainment experiences that have played to SRO crowds at theme parks, corporate events and theatrical venues worldwide. Since our founding in 2004, we’ve built an enviable reputation for staging live shows and mini-concerts that rival the quality of mainstream entertainment. Last year, for instance, our Michael Jackson tribute show was rated by IAAPA as among the top five of all theme park shows worldwide. So how’d we get so good?
34 InterPark May-June 2011
For starters, we’ve got a production team that
includes some of the most creative thinkers in the business. People like our Emmy-nominated musical director and arranger Joe Escriba, who orchestrates all music production for our one-of- a-kind shows.
Joe calls on the finest musicians in
Las Vegas, Nashville and New York City to help him create the original arrangements and tracks that are the heart and soul of all our shows. Then there’s our creative director, Janell Lewis. With her degree in dance and communications and 15 years of performing experience in over 35 countries, Janell oversees all aspects of our shows from costumes to choreography. She’s been credited for her work on that Brass Ring- nominated Michael Jackson tribute. And heading up our team of gifted entertainers is CEO and President, Matthew Lewis. Matt began
his professional entertainment career at the age of 16 at a theme park in Kansas City called Worlds of Fun. 22 years later his accomplishments have made him front page news in Entertainment Weekly as well as the Las Vegas Review Journal and placed him among “The Best of The Best” in Las Vegas by USA Today. For the past nine years, he’s been headlining in Legends in Concert, currently the second longest-running show on the Las Vegas strip. Having all this creative horsepower on one
team means we can offer our clients a truly comprehensive, turnkey service. Many of them have learned to rely on our depth of experience in every aspect of live show production, from conceptual design to day-to-day management, to deliver superior entertainment value to their guests show after show after show. And, while
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