politicians and society at large. Our products help them to achieve this, providing real added value for the customer. Many of our customers are under pressure with regard to
costs, as well as developing innovative products and seeking process optimization. We can use our global presence to help customers save costs and time. Tis is particularly true for customers who are expanding in the growth foundry mar- kets of Latin America, Northeast Asia and Eastern Europe. We want to play an active part in this development.
What are the requirements the new markets have introduced?
Sommer: Our very specific area of expertise lies in developing solutions in a systematic and holistic manner. Tese solutions are possible thanks to the skills of our employees, who have an impressive grasp of all products in the foundry process chain. Tis results in a deep understanding of foundry processes, rang- ing from the design of castings via simulation services and the transfer of research findings from the laboratory to the produc- tion level right through to efficient series production of high- quality castings. We develop advanced technology and support our customers in the continuous optimization of their processes, setting sector standards all the while. Tis is what makes us dif- ferent, and we plan to exploit this on an international scale. Te result of this approach is that we can lay claim to
leadership in innovation, which we bring to bear in our products and applications. Te topic at the top of the agenda at the moment is increasing efficiency—in other words, raising performance and productivity while simultaneously reducing emissions and conserving resources. Te matter of sustainability is an urgent one in this respect,
especially when it comes to the growth foundry markets. Where the expansion of production capacities in India, China or South America is concerned, we see a responsibility to society with regard to conservation of resources and the environment. Te rise in productivity needed in the foundries to meet the growing demand in these countries for investment or high-tech products cannot be at the expense of increased emissions. Tis is becom- ing more of a concern lately due to climate change.
Which countries and markets take priority for the new company, and how do you see the industry developing in 2011 and 2012?
Sommer: Fortunately, the global foundry markets have recovered quickly. Te drastic collapse in 2009 was followed by an explosive resurgence in 2010, which is continuing into 2011. Tere were minor dips in growth in the emerg- ing economies of China and India, but these subsequently returned to normal and have remained so since. Initially, priority is naturally given to the markets in which the tech- nologies of the future will be developed, and in this respect, Germany and Europe are right at the forefront, but they are joined by the growth markets of China, India and Brazil. ■
To receive this digital magazine in the future, go to
www.globalcastingmagazine.com.
续性发展要求。在这方面我们的产品正好能够满足他 们的要求 - 这正是客户始终从中受惠的原因。 我们的许多客户都在承受成本压力的煎熬。 除了产 品创新和工艺优化之外，我们还能利用我们的全球资源 帮助客户节约成本和时间。 尤其是那些在拉丁美洲、东 北亚和东欧等铸造业成长性市场进行扩张的客户。 我们 将在这样的发展中扮演活跃的角色。
新市场对铸造助剂生产企业有哪些要求？
Sommer：我们的员工拥有涵盖铸造工艺链所有产 品的专业技术，因此我们的特长就在于系统性和整体 性地开发解决方案。从仿真铸件设计、将实验室研究成 果转移到生产层面、直至高效率批量生产优质铸件，处 处均体现出对铸造工艺的深刻理解。我们开发出尖端技 术，协助我们的客户持续优化铸造工艺；我们是行业标 准的奠基者。这就是我们的主要差异化特征，我们将在 国际竞争中善加利用。
这种做法的结果就是我们始终在重要领域保持着技 术创新领头羊的身份，并将创新技术不断地转化为具 体的产品和应用。目前在议事日程中优先考虑的课题 是提高效率，即提高生产效率，同时减少排放和保护 资源。
可持续性发展是一个迫切的问题，在铸造业成长性 市场更是如此。印度、中国或南美的产能正在扩大，我 们也将保护环境和资源看成是一种社会责任。为了满足 日益增长的投资或高科技产品需求，这些国家亟需提高 铸造产品的生产效率，但是不能以增加排放为代价。否 则，我们迟早会受到气候变化的惩罚。
新企业将哪些国家和市场放在优先位置，您认为 2011 和 2012 年的行业发展形势如何？
Sommer：很庆幸，全球铸造市场已经迅速恢复了 元气。2009 年出现急剧下滑之后，2010 年重新恢复强 劲上升，2011 年将会继续。在中国和印度这些新兴国 家中曾经小幅减缓增长，之后又复归如初。放在优先地 位的首先自然是开发未来技术的市场 – 德国和欧洲在这 方面居于前列，另外也包括中国、印度、巴西这些成长 性市场。 ■
要获得这在未来的数字杂志，去
www.globalcastingmagazine.com。
72 |
FOUNDRY-PLANET.COM | MODERN CASTING | CHINA FOUNDRY ASSOCIATION Summer 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75