Readers’ Lives Dale Bradford Editor of ETO
The tables are turned this month as ETO Publisher Lee Schofield - with the help of a few of his Facebook friends - puts ETO editor Dale Bradford through the grilling that is Readers Lives...
What was your childhood ambition? To play football for Everton. I was a pretty decent DMC but my youthful development was halted when I changed schools and the new place only played rugby. I didn’t take to it. It always amazes rugby enthusiasts that I can be Welsh and not like the oval balled game. “You’ll be telling us next that you don’t shag sheep,” they splutter incredulously. Oh how we laugh.
What ambitions do you still have? To finish my ‘Dai Jones - Welsh Detective’ trilogy of novels: Live and Let Dai, Dai Another Day and Never Say Dai (actual titles may differ when published).
What’s been the highlight of working on ETO? When readers tell me that articles we’ve written have helped their business in some way.
What do you most enjoy about the ETO Show and Awards weekend? It has to be presenting the Awards. It’s an honour to do so as the winners of the Awards have been chosen by ETO readers, not us. Everyone who votes has made the effort to tell us that they think these people, products and companies are the best in the business and I hope all this year’s winners appreciate that. It’s also great to see so many industry people in one place and having a civilised beer together. Of course it’s even more enjoyable later in the night when the thin veneer of civility slips a little...
What car do you drive, and why? A Jaguar XJ of ‘maturing’ years. As a conscientious member of society I feel it is my duty to help keep the wheels of commerce turning, and my most visible contribution is through exorbitant fuel duty and road tax.
How do you like to relax outside work? Dinner parties, golf and sailing are just three of the activities I’ve never participated in due to the heavy demands of playing poker and Football Manager on PC.
Which cartoon character do you most identify with? Probably Brian Griffin in Family Guy, though I’m sure some people would suggest it should be Peter.
What is your natural hair colour? I see what you did there - you sneeringly implied that I dye my hair. I don’t actually, though the relentless march of time is gradually altering its shade. My hair colour has been described as “an enchanting confection of silver and gold,” though admittedly only by me.
How much do you weigh? Lee, why are you wasting your favourite chat up line on me? Since you asked, a little over ten stone last time I looked *cough*.
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What is the most embarrassing story you would ‘edit’ out of your life? For the last eight years my birthday has coincided with Venus Berlin, so there has been the odd episode that some people still like to remind me about. The punchline is usually, “And then the lift doors closed and he was gone...” I am looking forward to attending this year’s event on its new dates when I won’t be cast as the muggins.
What are your super hero powers (we all have them you know!)? My ability to stretch things. Actually I say things but it currently only works on deadlines.
You like words, right? What’s your favourite word? In my youth I was once called a “sesquipedalian bastard” by someone I respect, so I’d probably go for that one - “bastard”.
What was the last joke you told? I went to the doctor yesterday and she said I had to stop masturbating. When I asked why she said, “Because I’m trying to examine you.”
“Dinner parties, golf and sailing are just three of the activities I’ve never participated in due to the heavy demands of playing poker and Football Manager on PC.”
Erotic Trade Only June 2011
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